2018-11-01 23:24
If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t al… Read More
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Gopromotional Blog: Marketing Tips Blog
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brand extension
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strategic brand management
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GoPromotional blog. A team of marketing experts selling promotional products throughout the UK, Ireland, and US. Our blog is full of marketing advice and trade show industry tips to help you keep ahead of the competition.
2018-11-01 23:06
In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and lar… Read More
2018-11-01 22:51
Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are sev… Read More
2018-11-01 22:39
There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just t… Read More
2018-11-01 22:34
If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is imp… Read More
2018-11-01 18:51
When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to b… Read More
2018-11-01 17:30
Strategic Brand Management – Meaning and Its Importance
You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around t… Read More
2018-11-01 17:00
Markets are very dynamic, and the products are always evolving, changing, and improving. Furthermore, regulations are changing almost as fast and often as new technology is being introduced… Read More
2018-11-01 01:38
Whether their hand was forced or it happened naturally, most companies want to expand and conquer the global market. However, expanding globally isn’t that easy. For starters, you hav… Read More
2018-11-01 01:25
One company isn’t necessarily just one brand. It can offer a lot of products and service under different brand names. That’s why creating the brand matrix is essential. The bran… Read More
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