“What’s trending?” It’s a question you ask us often, and it’s a question we love answering. Utilizing lots of research, our team compiles the promotional products that reflect the trends you’re seeing in retail stores, online, and on the street.

The trend we’re exploring today is Black on Black.  The best part about this trend? One word: versatility. It can be seen in the promotional industry across both branded apparel and hard goods–perfect for when your next marketing promotion calls for a wearable paired with a bag or Tumbler.

What is the “Black on Black” trend anyway?

Is there really a color more timeless than black? We’d argue that the answer is no.  The Black on Black trend draws inspiration from that classic color by pairing two types of black in one item design.  Think a matte black travel tumbler with a glossy black logo or a black travel backpack with black vinyl accents.   These trendy designs may look simple from the outside, but they can be packed full of ultra-functional features like RFID protection that add mega value to stylish products. This trend is not only subtle and tasteful, but it’s also not going out of style anytime soon.

This type of product design creates a look that with the right branding is bold and edgy but can also be timeless and sophisticated.  We told you it was versatile! Bold brands with big personalities like tech startups or fitness facilities can use the neutral product as a blank canvas for a loud logo.  The Vault RFID Drawstring Sportspack shows this capability perfectly:

The off center zippered pocket and vinyl accents frame a large logo perfectly, and the simple color scheme doesn’t distract the eye from what’s really important – your branding! Added bonus: the RFID technology keeps your identity safe when you’re on the road.

If your brand identity is more sophisticated and subtle, the Black on Black trend has a look for you too.  Take for example, the elleven™ Leak Proof Copper Vacuum Tumbler:

The geographic design of the matte black tumbler paired with a glossy black logo is the definition of elegant.  It’s modern and stylish without being overwhelming, and the tumbler itself is loaded with features.  The copper vacuum insulation feature keeps drinks hot for 8 hours or cold for 24 – perfect for employees or executives who are constantly on the go.

Sold on this trend and want to incorporate it into your next promotion? We’d love to help you choose the right products for your brand! Contact HALO today to talk about the unique branded merchandise that we can design for you.

The post Trend Watch: Black on Black appeared first on Promotional Marketing, Branding & Strategy Blog.