Owning a Restaurant comes with a multitude of responsibilities, from meeting health codes to executing satisfactory customer service. One may think implementing Employee Uniforms falls somewhere towards the bottom of their task list. Think again.
According to the Textile Rental Service Association of America, 90% of consumers prefer to see employee uniforms at the “fine dining restaurants” they frequent. At fast food restaurants, the percentage is even higher, with 93% of respondents claiming they have a preference for employees in uniforms.
So, why is it that so many customers prefer employee uniforms in the food service industry? It’s simple, really.
- It prevents confusion for the customer, while increasing a sense of belonging for the employee – When your employees are wearing uniforms it makes it easy for customers to identify who is working for your company. Say a customer needs a refill on a drink and flags down some who they think works there only to discover the person they are asking for a refill is also a customer who just happens to be walking back to their table – Whoops! Not only is this embarrassing for your customer, but it can also be detrimental to your business if the non-employee provides poor customer service (unintentionally reflecting poorly on your actual staff). In addition to this, uniforms create a sense of unity for the restaurant’s employees, which can lead to more teamwork instead of a competitive atmosphere. If employees are wearing their everyday clothing, it could also give them a feeling of commonness as opposed to feeling of significance. If employees feel they are important, this can lead to a big morale boost in the workplace.
- A customer’s confidence in an employee is significantly higher – Customers tend to view employees in uniforms as more approachable, courteous, competent and trustworthy. Who are you more likely to approach in a restaurant for assistance: someone wearing a nicely coordinated uniform or someone wearing an old T-shirt and jeans?
- Uniforms are a major part of your brand’s representation – Uniforms directly correlate with the message you are trying to send regarding your company’s brand. Do you own a fine dining restaurant? Stick to professional attire such as a double breasted chef’s coat for your cooks and trousers and a nice button up for servers or bartenders. Do you own a restaurant with a more casual, laid back atmosphere? Uniforms can still blend in with your atmosphere and budget. Try polos or quarter-zips with khaki shorts or pants.
- Uniforms save time, energy and money for employees in the long run – How many times have you had to purchase a new wardrobe specifically for work because there are no uniforms, but there is a dress code? Many people spend hours combing through clothing racks looking for presentable work attire; after finding a few acceptable outfits they then have to spend hundreds of dollars to pay for their clothing. Implementing uniforms for your restaurant takes out the hassle of all of this for your employees.
HALO offers a wide variety of apparel, including uniform apparel for restaurants. Below are just a few options to choose from:
To learn more about the benefits of corporate uniforms as a whole, check out our blog post on the topic here.
Do you have experience in the food service industry? What are your thoughts on restaurants having uniforms? Do you have any favorite restaurant uniforms you have seen in the past? Share your thoughts below in the comments section.
The post What’s Cooking? The Benefits of Restaurant Uniforms appeared first on Promotional Marketing, Branding & Strategy Blog.