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The Apptamin Mobile App Marketing Blog


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That's where we share everything we learned on app marketing & promotion. We'd love to discuss this topics with you too. Come join us!
2023-12-05 15:30
The holiday season is starting and everyone is staying busy. YouTube is developing an ad-buying platform for Shorts. Simultaneously, TikTok introduces Creative Cards. On a regulatory front… Read More
2023-11-14 16:30
Crafting a compelling video ad script for mobile games isn’t just about enticing visuals—it’s about sparking curiosity, tapping into emotions, and compelling action within… Read More
2023-11-07 16:30
Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out for all the latest and juiciest news the mobile marketing industry has to… Read More
2023-10-31 15:30
Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for Halloween can breathe new… Read More
2023-10-24 15:30
There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how to frame information can really make a change… Read More
2023-07-04 14:30
Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened in the industry this mo… Read More
2023-05-02 14:30
Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center Just like TikTok and Meta before them… Read More
2023-04-04 14:30
Spring has arrived and this year it brought a lot of brand news Search Ads placements for TikTok, Instagram and Pinterest. Apple finally launched its benchmarks metrics and Google put an end… Read More
2023-03-07 15:30
February may be the month of love but there’s no love lost between TikTok and governments, while the video streaming app is being banned on government phones, Google is introducing its… Read More
2023-02-07 15:30
2023 was off to a strong start for the mobile industry. TikTok snagged the “most downloaded app of the year” title and governments are starting to strike fines and lawsuits onto… Read More
2022-12-20 15:30
With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The app world is a fast-paced industry with a lot of opportunities a… Read More
2022-12-13 15:30
Not everyone celebrates Christmas but the app world sure does! With the holiday season in full swing, developers are launching their Christmas creative assets! How can you make your ASO crea… Read More
2022-11-08 15:30
Spooky season is now over, Halloween came and went and we’re already on our way to the rest of the holiday season! Meanwhile, the mobile industry has kept busy and we have a lot of new… Read More
2022-10-25 14:30
Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give them a taste of seasonality. Halloween is a great opportun… Read More
2022-10-18 14:30
Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available out there. Whether you’re a curious player or a… Read More
2022-09-06 14:30
Summer is coming to an end but the industry did not take any time off. The time for our monthly recap has come, and we have news. Let’s dive in!  Apple announces new placements fo… Read More
2022-08-02 14:30
Summer is here, and so are our monthly news! People kept busy despite the heat and some interesting changes will be coming to the mobile industry, let’s dive in! Google allows third-pa… Read More
2022-07-12 14:35
When getting started on a mobile marketing strategy, there are several steps to take. Two of those, the biggest ones are App Store Optimization (ASO) and User Acquisition (UA). They are two… Read More
2022-07-05 14:35
June started with Apple’s yearly event: the 2022 edition of their WWDC. And this month may have brought us sunshine and heat waves, but it also brought the end of TweetDeck’s mac… Read More
2022-06-21 14:30
Most strategies help developers reduce churn start inside the app. They range from gamification to pop-up notifications and even pricing offers. But you can start fighting back churn earlier… Read More
2022-06-07 14:30
We’re leaving behind May, the month of Google’s yearly I/O, and getting started on June, the month of Apple’s yearly WWDC. Needless to say, it’s a time filled with ne… Read More
2022-05-31 14:30
Entering new markets is about much more than just localization. When developers want to make their app or game available in new locales, the main focus is usually on translating the assets o… Read More
2022-05-24 14:30
Earlier this month, Google held its yearly event. The main announcements were about Android 13 and the new devices coming soon (like the Pixel 7 and the Pixel Watch), but there were still so… Read More
2022-05-03 14:30
By now you all have heard about Elon Musk buying Twitter, the entire tech industry’s focus was on that deal. But there were other noticeable news happening for mobile marketers! Let&rs&hell…Read More
2022-04-26 14:30
App Store Optimization is, for most people, synonymous with Apple’s App Store and Google’s Play Store. After all, they contribute to 90% of the total available apps in the market… Read More
2022-04-05 14:00
Spring is finally here, flowers are blooming and Google and Apple are gearing up for the European Union’s DMA. Third-party payment in the app stores is on everyone’s mind between… Read More
2022-03-08 15:30
Last month the world was shaken by the still ongoing invasion of Ukraine. Apptamin stands in solidarity with Ukrainians, so does the tech industry. Apple has suspended product sales in Russi… Read More
2022-02-22 15:30
Which mobile game are you playing right now? With over 2.2 billion active mobile gamers worldwide, the market has sunny days ahead. Mobile games revenues are increasing and users spend more… Read More
2022-02-15 15:30
2021 was a busy year for ASO, first, there was the privacy movement that brought Apple’s infamous ATT and Google’s brand new privacy section. What will be the big ASO topic of 20… Read More
2022-02-08 15:30
While you’ve probably been playing Wordle like everyone else this month, a lot happened in the app world. Our five letters word of the day is recap because we’ve always got your… Read More
2022-01-25 15:30
2021 was a record year for apps all around but especially for mobile games. They were expected to generate $89.6 billion by the end of 2021. After the huge success of the industry in 2020, w… Read More

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