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When it comes to influencing consumer’s buying behavior, the importance of packaging cannot be undervalued. A good packaging always sells well while the best product cannot show sales growth without right packaging. Importance of product packaging is similar to the importance of presentation of a recipe. If the presentation of food is not good, you will not tempt to eat it even if it tastes good. The same rule applies to product packaging. Packaging plays a vital role in playing with consumer psyche. An attractive packaging affects consumer perception about the quality of the product. Products with good packaging aids can grow sales. Packaging was once considered as a part of “product” under marketing plan, but now many marketing scholars regard it as a separate “P.” What packaging rules influence consumer decision and increase sales? Read below to know in detail.