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2017-05-03 08:31
Some slogans touch a chord with us and we remember them forever. We at once relate with "Keep Walking" or "Life Tastes Good". These slogans have created solid brand associations. Well, sloga… Read More
2017-04-04 16:20
The world of marketing and advertising is witnessing a churn out phase in India and across the globe. I should rather call it a weird phase. Online world has completely transformed the way m… Read More
2017-03-12 10:09
  With the onset of online world and fragmentation of media modern marketing is gradually emerging and taking shape in the format of data driven consumer engagement. However, creat… Read More
Consumer Buying Behavior
2017-01-12 12:17
There are certain consumer goods that call for impulse purchase. In such cases typically, they do not spend much time getting to know deep about the product. For high esteem goods or service… Read More
Why Develop Advertising Strategy And How?
2016-12-21 10:05
Why develop advertising strategy and how? Advertising helps in creating awareness about a product and its advantages. In order to advertise a product and to convince the buyers one has… Read More
How To Judge Advertising Creative
2016-12-21 09:48
HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, a… Read More
2016-12-21 09:48
WHY STRATEGIC CREATIVE?Advertisement campaign and marketing strategy without creativity is like car without fuel or a job without salary. Advertising can never be effective until it is appea… Read More

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