You have made a decision about hiring a professional UX (User Experience) Designer, but you don’t know exactly what it means and what his job entails? What it means is that he will become a full member of the UX team, a team that has one goal – to achieve success!
So Who Else Should Be Involved?
Simply put, everyone who has a significant role in the whole process and with you. Let’s take a closer look at the roles these individuals would play.
The Product Owner is responsible for the development of the product and making the ultimate decision on what, whether and how it will be done. The Analyst collects and analyses data that illustrates what is currently happening on your website and then presents his conclusions to the developers. The development team is a group of professionals from different fields who analyse the problem, find a solution and implement it. Stakeholders are individuals or groups of individuals having different expectations for the product (e.g. End-users, marketing department, sales, customer service and management). Stakeholders affect the Product Owner, who supports the development team and makes the final decision. A team supported by a Product Owner creates solutions. The Analyst collects and analyses the data again and the whole process is repeated until your main goal is achieved. As you can see, all these roles depend on each other.
What Are The Advantages Of Hiring A Professional?
The UX designer will make your team work TOGETHER effectively. He doesn’t want to liaise just with the Product Owner or Analyst alone. He would like to meet up with everyone at the same time, consequently giving everybody an opportunity to share their points of view, experience and ideas. The UX designer will encourage you to perform several tasks, to answer key-questions, which will then help to develop a common strategy. This is a real brainstorm! It will allow you to recognise how important communication is and what the benefits of it are.
The UX designer will help you specify what the target audience of your product needs, clarify the user requirements based on data collected by the analyst, propose unconventional solutions, give clear directions, show he cares about your team work and give your team honest and regular feedback. He requires you to be creative, motivated and challenged.
The professional UX designer will support you throughout a task as his goal is the same as yours. Remember, you are one team! Also, do not forget that the UX Designer represents both yours and your users’ interests, so that ultimately it is destined to work!
How Can You Support Your Team?
- Create an environment where your development team can do their best and support their individual goals.
- Show you care about their well-being, encourage their learning.
- Listen to them well and appreciate multiple points of view.
- Show you have confidence in them.
- Just give them opportunities to shine!
The changing nature of software development has forced some independent disciplines to work together. In many cases, forcing traditional design practices to fit with these User Experience methodologies has not worked out. This article has focused on how to set up an infrastructure which enables a User Experience designer to integrate with your team alongside maintaining a smooth process and achieving your goals.