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3 Ways Business Intelligence Can Help Your E-Commerce Business Thrive Online


The growth of the e-commerce industry has sky-rocketed over the past decade, so much so that it’s expected to become the largest retail channel in the world by 2021.

That’s quite a statistic, especially when you consider that online stores will soon be outselling all other major retail forces, including supermarkets and clothing and footwear outlets. It’s also a good indication that competition between online retailers is fiercer than ever, and it’s down to businesses to develop their digital marketing strategies if they are to stay at the front of the pack.

That includes getting a tight rein on every scrap of data that’s available. The potential impact and insight e-commerce retailers can gain through a solid business intelligence strategy cannot be underestimated. By regularly mining data and reporting on analytics, companies can draw better insights, spot key trends, predict customer behaviour and take more informed business decisions at every turn. It’s simply no longer an option for those looking to maximise revenue and growth.

There is no one-size-fits-all solution, of course; every strategy must be tailored to meet the specific needs of the business in question. With that in mind, here are three key ways that BI may be able to help an e-commerce retailer thrive online.

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This post first appeared on Programming, Books, Tutorials | FromDev, please read the originial post: here

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3 Ways Business Intelligence Can Help Your E-Commerce Business Thrive Online


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