Baby Boomers are no strangers to technology and are currently buying and researching products online nearly as often as millennials. According to Nielsen research, older generations make up about 40% of total online shoppers and Baby Boomers are 10% of that number. If you are targeting that particular group, you need to be very specific in both your overall marketing campaign and online shop design.
Readability, simplicity, and quality are the most important concerns when appealing to those over 50.
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