Defined as a complete relationship between the customers and your business, the main focus of the concept related to KAM or Key Account Management is the management of an account with long-term retention.
The main goal here is the development of the account’s potential as well as maximization of client revenue. But, the question is how an account director manages this feat of managing a complex relationship with a large account with a strategic approach.
Many successful companies use a Key Account management software to ensure their most important customers get the attention they deserve.
To accomplish this purpose successfully, we use an innovative approach that is widely known as radical openness.
In this article, it is our purpose to explore this approach in a comprehensive manner. The first principle of this approach is to ensure transparency in communication.