The overgrowing popularity of Google has gradually made it default search engine for most of the Indians. Now it wants to be the get to app for both online and offline payment requirements. Diana Layfield, Vice-President, Product Management, Google said “We are working at integrating credit and debit cards within the Tez app. We already have relationships with many card companies globally, which we plan to bring to India,”.
She further added that Google is also working on combining third-party mobile wallets with Tez due to which users need not require multiple payments apps. Google’s second big initiative for India after the Google Stations project (Wi-Fi at railways stations), i.e., Tez intends to decrease cash transactions in India by focusing more on other payment providers like Paytm. Diana Layfield said, ‘’We felt the payments space was going to be exciting and this is the economy which will digitise relatively rapidly. There was a sense that this could add enormous value to India.”
Next Billion Users initiative which comprises of Tez and Google Station aims to get a billion Indians online. Tez is also combined with Google Maps so that users can get proper suggestions when they search for a place. The stores can make an offer to users and they can make enquiries. Layfield said “There’s a whole another set of things that you can add to the app.” The new step by Google can be a boon for the users who are tensed about getting spammed by the stores as it will control who can contact you and can even block them when it is needed. Layfield said,“We give users full control over their data and this is particularly important for Tez. Moreover, your data is portable and you can wipe out your trace.”
Layfield accepted that she Feels Digital Payments is a threat in India where the internet networks are erratic and people are also not much abled in making online transactions. She feels digital payments is still a challenge in India where internet connections are erratic. Layfield said, “Connectivity is one major challenge. The second is, people having confidence around security. I think people need to be reassured that their money is safe. We have an extraordinary level of security. We not only take advantage of the bank’s’ own and NPCI (National Payments Corporation of India) security, we also take advantage of phone security and have a very sophisticated risk- and fraud-detection engine. And we allow you to block any user from your Tez account.”
Google is making the data needed for an online transaction as less as possible and also making the app lightweight enough so that it can be accesses easily on entry-level smartphones. She said “We’ve done our best to make it a light app at just 7MB.”