Excited to attend the MICECon or MICE (Meetings, Incentives, Conferences and Exhibitions) conference in Bacolod on Nov. 27-29 at the SMX Convention Center of SM City Bacolod and Resorts Negrense in Bacolod City, dubbed the “Sugar Bowl of the Philippines”.
Thank you to the Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism, for the invitation to attend this event. This would be a great opportunity to know more about the MICE industry and to also tour Bacolod and its tourists spots, culinary specialties and delicacies, and the people as well. I will be staying until December 1 so I have two extra days to roam around Bacolod for my vlogging to feature not only some of its tourist spots but also its culinary specialties and delicacies as well as the culture and its people.
Experts in various industries from different parts of the world are flying to the country for the MICECon, the biggest industry gathering of its kind and a highly anticipated educational event for travel and tourism practitioners.
Participants will receive a fully comprehensive and incentivized MICECON 2018 program that includes discussions on global trends on travel and tourism, sales and marketing, business and professional development, convention and exhibition management, incentive travel, events design as well as corporate social responsibility (CSR) activities and networking opportunities during the themed social functions.
MICE is a major contributor to the growth of Philippine tourism, and aims to establish the Philippines’ standing as the preferred destination for meetings, incentives, conventions, and exhibitions as outlined in the MICE Roadmap 2030, which targets to increase revenues derived from the MICE industry to some P25 billion by growing annual MICE arrivals to 3 percent, and increasing the total usable space for exhibitions to over 170,895 square meters.
The TPB has gathered an impressive roster of local and international speakers, namely: Susan Sarfati, founding chief executive officer of The Center for Association Leadership and executive vice president of the American Society of Association Executives; Liz Jackson, vice president of Association Management Group and president of Associated Luxury Hotels; Peng Ee, of the Global Commerce Business unit of TTG Asia Media; and Jerry Sibal, founder of Jerry Sibal Design and a world-renowned event designer and florist.
Aside from the learnings derived from the expected to be engaging talks from the mentioned speakers, the MICECON 2018 program is also an opportunity for networking especially during the themed social functions. Bacolod City be highlighted as they get to showcase what the city has to offer as a MICE venue, while further upgrading its capabilities in targeting and handling the MICE market.
Bacolod is ready for the many Tourism and Travel practitioners about to set foot in their city, and I hope Bacolod is also ready for the Pambansang Blogger. We'll be doing the iconic Wazzup Pilipinas shout-out soon so I'm thrilled to be there for my video blogging as I explore the wonders of the city.
See you soon, Bacolod!