TechTalks.ph and Frame316 will be holding a Content Strategy Masterclass in Cebu City this March 14-15 to help Cebu companies take advantage of the shift from traditional to digital marketing.
The two-day, hands-on workshop aims to align a company’s current marketing efforts to that of a digital content approach. The event will run from Monday, March 14, 9am to 5pm and Tuesday, March 15, 2016 – 9am to 12noon. Meanwhile, the location is yet to be finalized.
Speaking at the event will be Robert Cristobal, founder and creative storyteller of Frame316.
Although Cristobal warned that companies should “ready for the challenges ahead in adapting to digital trends,” he is hopeful that the “Philippine digital marketing ecosystem will exponentially grow.”
“We are flying to Cebu to conduct a masterclass that aims to equip business people to take their first step towards a content-centric digital approach, and we hope to add value to the advertising community by providing a practical approach in making that shift,” he added.
The workshop will centre on digital brand building and will cover topics such as: identifying your brand message; qualifying your audience; identifying & creating the right content for the right audience; distributing your message to the right channels; and nurturing and conversion of your audience to buyers.
“Digital marketing makes use of trends and techniques to push a brand to a wider audience to meet corporate targets – whether increasing revenue, promoting engagement, or becoming a market leader,” said Tina Amper of TechTalks.ph.
The workshop is geared towards helping companies with existing marketing teams but need extra push with their strategy, branding, and implementation of tools and platforms to meet company goals. It also seeks to help organizations with heavy advertising budgets but are unable to deliver desired results, those seeking other channels to optimize results or to expand in new markets, as well as organizations planning to set up a marketing/sales structure or optimize revenue management activities.
“Marketing Professionals, Marketing/Advertising/Sales Teams, Content Creators, Advertisers, Creative Directors, Search Engine Marketers, Communications/PR Professionals, Media Managers and Decision Makers are encouraged to join the event,” said Amper.
For those interested, tickets are available at: http://www.techtalks.ph/
A 50 percent discount on the registration fee can be availed if you register and pay by February 20. The discounted fee would be 7,500 pesos from a regular rate of 15,000 Php + VAT. A 30 percent discount at 10, 500 Php is available when you register and pay before March 5. Meanwhile, groups of 2 or more get additional 5% discount. Discounts are subject to availability and are in a first come, first served basis.
TechTalks.ph is a non-profit organization that supports tech startups and promotes ICT careers in the Philippines. They are on a mission to help grow the tech startup ecosystem. TechTalks.ph also organizes the international conference, GeeksOnABeach.com.
Frame 316 specializes in content curation, creation, and distribution using stories to amplify brand communication. They deliver these stories through content marketing video, blogs & social media content. They have worked with Microsoft, Pfizer and GMA Network. For more information about the training workshop, visit www.techtalks.ph, contact [email protected] or call Daryl Gonzaga at 0949 -514-8278, 0949-514-8278.