Real Estate SEO began as search engine optimization (SEO). Prior to 2003, most search engines did not rank websites by how well they responded to user queries. As a result, many small businesses and home-based websites did not receive attention from the search engines. In 2003, Google introduced a feature that allowed webmasters to rank their websites according to how well they responded to user queries. This allowed larger businesses and websites with more traffic to rank higher than smaller businesses and home-based websites. As a result, the term "real estate SEO" was born.

How to be a real estate expert? 

A real estate seo expert  is someone who specializes in optimizing web pages and content for search engine visibility and ranking in search results for real estate-related keywords. The term “real estate SEO” is actually a recent invention, dating back only to the early 2000s. 

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The history of the term “real estate SEO” is interesting and complex. In its simplest form, the term was coined by Danny Sullivan, then editor of Search Engine Land magazine, to describe the practice of optimizing web pages for higher rankings in Google search results for terms associated with the real estate industry .However, the origins of the term go much further back than that. The first use of the phrase “real estate SEO” can be traced back to at least as early as 1998, when it was used to describe a type of marketing strategy employed by Real Estate agents. At the time, many online users were using personal computers for their primary internet access, so Real Estate agents were frequently advertising their properties directly on web pages dedicated to real estate topics.