advance Rachel Maddow's career.
Early in the day, Maddow Tweeted a wild teaser for her evening broadcast
that had the political media buzzing.
This story seemed BIG LEAGUE. Finally, the truth would be revealed
about Donald Trump!
The reality? Not so much. As liberal magazine Slate notes, Maddow
turned the event into "a self-defeating spectacle." Maddow promised
tax returns in a matter of moments, and then meandered through a
rambling, incoherent 20 minute monologue that reminded television
viewers why they never watch MSNBC. As Slate's Willa Paskin put it:
The longer Maddow went on, ever deeper into a conspiratorial thicket,
the clearer it became that whatever tax returns Maddow had, they weren’t
as juicy as the ones she was talking about. If she had anything that
damning, she would have shared them from the start. TV is a ratings
as likely to get you great ratings as milking the possibility that you have
highly damaging tax returns, and less likely to get you compared to
Geraldo. Maddow even went so far as to hold the tax returns back
until after the first commercial break, as if we were watching an
episode of The Bachelor and not a matter of national importance—
because we weren’t, in fact, watching a matter of national importance,
just a cable news show trying to set a ratings record.
So what was the big revelation? That Trump paid an effective tax rate
of 25 percent. Tucker Carlson put that in a context that MSNBC viewers
That's right. MSNBC's big revelation was that Donald Trump pays more in
taxes than committed progressives Barack Obama and Bernie Sanders.
This "reveal" was such a disaster that Democrats are now speculating that