This is interesting. CNN beat out the Fox News Channel, also known as the Trump News Channel, in prime time in April. I almost never watch Fox News now that it’s become the communications arm of the Trump campaign. It seems like their decision to go all in for Trump has cost them viewers.
What I find interesting is that the rest of the media’s fee airtime for Trump hasn’t seemed to have hurt them. I guess they had more to gain than lose by covering the orange faced blowhard reality star 24/7. But in the case of Fox, they’ve always billed themselves as “Fair and Balanced” and have been anything but. They had way more to lose, considering that their audience is made up conservatives and Republicans, many of whom have not jumped on the Trump train.
What happens when a network that promotes itself as “fair and balanced,” stops performing up to its own standards? It loses its #1 ranking to another network. That’s what.
According to Press Room:
“CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped Msnbc this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both Total Viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58. (Read More)
I have to admit, I went over a decade without ever tuning in to CNN unless there was a debate. Now when I want the news I’ll tune in there instead of Fox, or to ABC early in the morning and at dinner time.