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The Business Beast Small Biz Briefs

How to build a productive remote workforce

Assembling a remote workforce can allow your company to cut costs on office space and hire the most talented employees, no matter where they live. Experienced Business leaders advise finding employees with the right mindset for remote work, providing opportunities for bonding and using tools such as Google Hangouts and Skype to facilitate communication.

Full Story: Entrepreneur magazine

How to find the capital your business needs

Developing a pitch deck and a business plan that make sense to you is key to raising funds for your business, said Angela Watts, co-founder of Slyde Handboards. It’s also important to find mentors to help your business grow, focus on networking and be prepared to speak with investors at all times, she said.

Full Story: Inc. online (free registration)

Keeping up with the social marketing revolution

With Social Media fast becoming the norm for marketers, Michelle Brammer outlines four ways to make better use of this medium. She says brands should be open to new channels like Snapchat, leverage “buy” buttons to make it easy for consumers to purchase directly, and create high-quality interactive videos to engage fans.

Full Story: MediaPost Communications

4 Social Media Trends That Will Revolutionize Your Marketing In 2016

While 2015 marked a shift to mobile for advertisers, look for 2016 to mark a shift to Social media. In the coming year, social media is poised to become the next great multitasking medium for advertisers. Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too.

Here are four predictions on how advertisers will use social media in 2016.

Full Story: Click Here to Read Full Story Here

How to find the capital your business needs

Developing a pitch deck and a business plan that make sense to you is key to raising funds for your business, said Angela Watts, co-founder of Slyde Handboards. It’s also important to find mentors to help your business grow, focus on networking and be prepared to speak with investors at all times, she said.

Full Story: Inc. online (free registration)

Small businesses are falling prey to cybercriminals

Just as the holiday shopping season neared, a toy company, Rokenbok Education, was navigating a nightmare situation: Its database files had been infected by malware.

Online criminals had encrypted company files, making them unusable, and were demanding a hefty ransom to unlock the data. Rokenbok, a California-based company that uses building blocks and even robotics to teach children how to think like engineers, lost thousands of dollars in sales in two days.

Rokenbok’s founder and executive director, Paul Eichen, was already struggling to adapt his seven-employee company to a fast-changing toy world. Even worse, the malware attack was not Rokenbok’s first. The company had been hit earlier with a denial of service attack that shut down the company’s website.

“I sweated that one,” Mr. Eichen said. “Customers’ first impressions are critical.”

READ MORE HERE…..

Quote of the Day

“Whether you think you can or you think you can’t, you’re right.” – Henry Ford


Filed under: business news


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