The National Intellectual Property Rights Coordination Center (IPR Center), the Motion Picture Association (MPA) and the Alliance for Creativity and Entertainment (ACE), the U.S. Chamber of Commerce’s Global Innovation Policy Center (GIPC) as well as CTAM, the industry marketing organization, today announced a multi-layered partnership designed to strengthen innovation and collaboration within the organizations’ collective content protection efforts.
The HSI partnership with the MPA comes at a time when more people are home Streaming movies and television shows during the global Coronavirus pandemic and streaming piracy continues to grow representing 80% of all piracy today. Unlawful piracy operations put innovation, creativity and investment at risk, to the detriment of creators, innovators and consumers alike. Additionally, consumers are harmed when accessing illegal content – one-third of pirate sites target consumers with malware that can lead to a range of problems, including identity theft and financial loss, according to a report by Digital Citizens Alliance.
The IPR Center and ACE envision broad viewing of the 30 and 90 second PSA across both video and social networks. Additional partners including CTAM, through its Stream Safely initiative and the Digital Citizens Alliance will also use the PSAs in upcoming outreach effort to warn consumers about the dangers of piracy.
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