India is witnessing a surge in domestic travel. We find that people are opting for domestic travel instead of spending money on international trips. Dr Jyotsna Suri believes that this is a golden opportunity to develop our domestic tourism and make it a highly lucrative industry. 

Gone are the days, when all good vacation options required you to travel outside our country. In recent years, India has seen a boom in domestic Tourism. One of the factors that has led to this is the Covid 19 pandemic. Post the pandemic, many people became apprehensive about travelling outside the country. They have started exploring the wide variety of tourism options that are available within our country. India is a beautiful country that has immense potential and each state provides unique sightseeing opportunities. Whether it is the beautiful valleys of Kashmir in the north or the breath-taking expanse of the oceans in the south, every place has the potential to leave you mesmerized. India as a country presents an eclectic mix of tourist destinations for all mountain ranges, while sandy beaches, scintillating deserts, cultural destinations, ayurveda, backwaters and many more. 

While this is good news for the tourism industry, it has also put a tremendous strain on many popular tourist destinations. In response to this issue, Dr Jyotsna Suri, Chairperson for the Tourism Committee of FICCI, has called for promotion of new domestic tourism destinations.  

Tourism has been seeing a rapid growth in our country. The demand is in fact so high that more and more people are looking for alternatives to the popular vacation options. This way, people can avoid the traffic and the commotion and instead enjoy their solitude and privacy. In order to give the customers what they want, the tourism industry must create suitable alternatives. This would also reduce the strain on the already popular tourist destinations.

Dr Jyotsna Suri is of the opinion that it is high time that our country starts to look at other less prominent destinations as viable tourist spots. Her remarks came at a time when the tourism industry is under pressure to meet the rising expectations of domestic tourists. She believes that it is crucial that such unexplored places are developed so that the strain on other destinations are reduced. She also believes that if other tourist destinations are developed the same would also help in creating more jobs and lead to better economic prospects for the local citizens.

Dr Jyotsna Suri also stressed upon the importance of developing infrastructure in new tourist destinations. She believes that developing infrastructure is crucial for any destination to be successful. If there is an absence of good infrastructure would make it very difficult to attract tourists. Further if the infrastructure is poor, it is less likely that tourists would recommend the place to other potential visitors. She also said that infrastructure is important because it ensures the comfort of the travellers. Dr Jyotsna Suri also called for a partnership between the government and private sector when it comes to developing world-class infrastructure.

Dr Jyotsna Suri also heads The Lalit Suri Hospitality Group. The group has gained amazing reviews for their infrastructure and comfort. One of the reasons for the Lalit’s success is that they rely on traditional methods of hospitality. By combining international standards of luxury with the Indian methods of hospitality, Dr Jyotsna Suri has made The Lalit into a commendable name in the hotel industry. Her approach is also a lesson to all those who are thinking about developing tourism within our country. We must not forget our Indian values and should not blindly run behind western concepts.

Conclusion 

The issue of over burdening of popular tourist places in India is a crucial one. As more and more people look for alternative tourist destinations, India must concentrate on developing its tourism infrastructure. By improving local tourism, we will not only improve the economy but can also provide suitable travel destinations to the tourists.

The post Former FICCI President, Dr Jyotsna Suri stresses upon the importance of developing domestic tourism. appeared first on APN News.