Instagram reels were launched in August 2020, almost a year ago. And its growth hasn’t slowed down since.
Let’s see how the algorithm works for Instagram reels, as confirmed by Instagram itself.
What is the Instagram Reels Algorithm?
There wasn’t much information about how the algorithm is different for reels when compared to Instagram posts.
Luckily, in a recent post, Instagram revealed how and which kind of reels are given preference to be shown on the explore tab.
Low-quality videos and videos that are reposted from other apps such as TikTok with its watermark aren’t prioritized.
This means that you have to pay extra attention to the focus in your videos, they shouldn’t be blurry.
Only use the best of the apps to edit your videos on your phone, if you’re looking for apps that don’t reduce the quality of your videos when exported, read this guide.
For editing reels on desktop, Da Vinci Resolve is a great software that you should check out.
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The fact that Instagram is deprioritizing videos from TikTok isn’t much of a surprise as both apps are strong competitors.
In the post, Instagram also confirms that reels which are entertaining, funny, and interesting are more likely to be recommended in Reels suggestions.
You can add lyrics to your Instagram reels to create an interesting aesthetic-looking reel. Here is how you can add lyrics to your reels.
Make the algorithm favor your Instagram Reels
- Create entertaining and attention-grabbing reels with surprising twists
- Use tools available such as filters, camera effects and text
- Post vertical videos in the reels ratio – 640 x 1136
- Use trending audios or music from Instagram music library
- High-quality videos only
- Don’t post videos that contain watermarks of other apps
- Avoid putting borders in your video
- Add captions to your reels
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