The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first Accident, but now you can avoid things from going from bad to (a lot) worse.

Agency: DDB, Berlin, Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes
Senior Copywriter: Pedro Lourenço
Illustrator: Sebastian Pattis
Retoucher: Zé Anderson

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