Hi everyone,

Our friends over at Iams recently conducted an interesting survey of UK Pet Owners and how they are the family members they should be.  Details of the survey can be found below.

From going on holiday to “taking part in every day chores” they are part of it all!😀

While it may not be that easy to travel with our cats (Unless your cat is as easy going as Bob the Street Cat or Bailey the Boat cat!) they sure do form an important part of our families.

No day goes by without one of us having a conversation with Nubia for example.😉

And of course Oliver will help out with many of the household chores such as recycling of boxes…

Well almost! He has got the right idea😉

So the big question is what do you do with your fur-family?!? Let us know in the comments!

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Thanks,

Marc

IS YOUR PET PAWSITIVLY PART OF THE FAMILY? 

·         One third of Brits went on holiday with their pet on the recent Bank Holiday

·         32% of pets suffer F.O.M.O, opening purposely shut doors to avoid being ‘left out’

·         A quarter of pets will help with (in some cases hinder) household chores

·         One in ten pet owners have conversations with their pets, believing their cat or dog uses recognisable words

Britain is a nation of animal lovers and home to an astonishing 15 million pets¹, and new research from IAMS exposes the extent that our pets are taking over our lives, as more than one third (36%) of UK pet owners went on holiday with their furry companions this last bank holiday weekend.

Of the 1,000 cat and dog owners questioned by IAMS, one in ten (10%) admit to having regular conversations with their pet, with some even claiming that their pet has used recognisable words when communicating with them! And a further one third (32%) claim that their furry family members will purposely open shut doors to avoid being ‘left out’, showing that F.O.M.O. is now taking over the animal kingdom.

When it comes to the home, half of dogs (50%) will influence what we watch on the telly by barking in reaction to certain programmes. Whilst cats aren’t as vocal, they tend to hog the sofa with 60% refusing to move when their owner attempts to sit down. The research also revealed that our pet cats and dogs will get involved in household chores, with 26% helping (or in some cases hindering) in the laundry room.

The new research is testament to the rising trend of pet humanisation, whereby pet owners are indulging their animal companions with products and services typically reserved for humans, such as pet-friendly holidays, doggie spas, cat cafés and premium diet plans².

Commenting on the findings, IAMS Veterinary Training Manager, Kellie Ceccarelli says, “Humanisation has become a huge trend in the pet world as families increasingly view their pets as members of the family. Whilst it’s touching to see the role pets play in our life and how special the bond is we share with them, it’s important that we respect their needs as cats and dogs, particularly with the nutritional choices we make for them.

“Taking our pets on holiday means that we can spend quality time with them as well as our family, but we must ensure we feed our pets their own food and not be tempted to ‘treat’ them with human foods, many of which can be harmful and in some cases very dangerous. As pet parents, it’s our responsibility to feed them a 100% complete and balanced diet which provides them with the ingredients needed to live a healthy and active life. What pets eat isn’t always what pets need, which is why IAMS includes high quality animal proteins and the advanced nutrition needed for a strong immune system and shiny coat.”

For more information about IAMS’ range of nutrition please visit www.iams.co.uk.

Source: IAMS and One Poll, survey of 1,000 UK cat and dog owners

¹Pet Food Market Data Report 2015 – figure relates to cat and dogs owned in the UK

²Passport Premiumisation in the Age of Pet Parenthood

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