Please enjoy this guest post today from Mary Kyle on growing your Instagram business. 

Are you spending more hours on Instagram every day? Have you ever thought about making it more than just a hobby? Perhaps now is the time then to make your time count and turn your effort into dollars.  If you are interested in starting a business on the platform, then this article is for you. 

Instagram is one of the most famous Social Media networks around. Users can post video content and photos to their followers and friends. With over 500 million monthly active users, Instagram also has become a favorite market spot to sell and promote products. It’s a great platform to make money in multiple ways. 

But how do you get started? More importantly, how do you go about growing your account? Here are some ideas to think about and concepts to follow when starting your business on Instagram. 

How To Begin?

Followers are the primary concern in social media. A business or brand’s performance depends entirely on the trusted and genuine followers they have acquired. Many people on the platform who have massive followers are trying to turn their fans into customers. 

If you are already on Instagram with a good number of fans, then skip the following steps. Or, if you’re new to the platform and need to develop your fan base, take the following activities into account.

How To Grow An Instagram Account?

First, you need to be clear on how your Instagram account is actually growing. Grabbing every kind of fan is very easy but it is useless. You want to make sure you are acquiring the right fans for your niche. The following steps can help with that. 

Provide Right Information

Make your profile more professional. Keep the focus on your business or brand. Don’t deviate into things that don’t matter or reflect poorly on your business. For instance, if you are promoting a clothing brand, make your profile related to the topic of clothing, not something else. 

Uploading Content

Don’t skip a day to post your content. This is one of the most important concepts. It helps the Instagram algorithm to see that your profile is active. In the end, it will provide better results if you are routinely posting content.

How much should you post? It is good to upload twice a day, so you collect more reach and followers. Quality posts rank well on Instagram. So posting  high quality content should be the focus.

Know Your fans

It’s not enough to grow your follower base. You have to take time to know your fans. So spend some time every day analyzing them.

Learn about what they are sharing. What is it on your platform they are liking? And be sure to engage with them. Start conversations with your fans in your post’s comment section. This engagement helps build a loyal fan base. They will feel heard and appreciated and therefore, will keep coming back. 

Hashtags

Hashtags play a significant role on Instagram. Using the right hashtags boosts your fan’s count and profile performance. It helps in reaching multiple people across the world and gains more engagement. 

Handy Ideas To Start An Instagram Business

If your Instagram profile is already acquiring more followers, it’s the perfect time to begin monetizing your Instagram account. But how? Here are seven ways you can do that. 

Sell Your Products

Everyone knows social media is a perfect place to sell anything. You have unique products. Instagram is a great place to sell things like digital products, crafts, books, courses, and any products. Again though, it requires knowing what your fans are interested in.

Selling your unique products using social media networks can be effective. It helps in making passive income and also in establishing your business or brand.

Related Content: How to Manage Your Side Hustle and Family Life So You Don’t Go Insane

Dropshipping

Have you heard of dropshipping? It is similar to selling stuff. However, the significant difference is that you don’t need to own any stuff. You purchase products from the manufacturers and then publicize them wherever you need. The manufacturer ships the products to the customers when a person purchases a product. Customers will pay you for the products. You keep your profit and pay only the product cost to the manufacturer. 

It is a fantastic way to bring more profits within a short amount of time. Two significant providers of dropshipping that you can work with effectively are AliExpress and Amazon. 

Become An Influencer On Instagram

Have you acquired consistently engaging Instagram followers? Then, it’s a good time to start working as an Influencer on Instagram.

But what does an influencer do? Here are few things:

Requirements:

• Instagram profile with good followers count.
• Convert your profile to a business profile.
• HQ camera to click ‘Wow’ photos.
• Consistent activities and updates on your account.
• Use right and perfect-matched hashtags.

It’s a perfect way to promote your products and get sales. Users on Instagram mostly purchase stuff that influencers promote on the platform. You should use the right hashtags, post consistently, engage more with your fans as an Instagram influencer.

Try Affiliate Sales

Affiliate sales mean that you get a commission when you sell a product for another company. You often find writers online recommending products through clickable links in the blog. Also, you could see the affiliate links in YouTube video descriptions, review posts, etc. 

In the same way, you can upload attractive images of the product,  providing good captions and CTA directing your viewers to click the affiliate link in your profile bio section.

Sell Pictures

If you own an HQ camera and have a photography eye, you can earn on Instagram through selling your photos. 

Instagram is known for high-quality video content and images. No one shows interest in engaging with your content if you upload low-quality photos or videos. Be sure to add watermarks and hashtags to every image you post and provide selling information in the caption area.

Reels have become more popular among Instagram users and are a perfect place to showcase your photography skills to your audiences. It makes selling products easier and helps you get more Insta reel’s likes to promote your products to a larger community. Most of the business owners who used this strategy in the recent past have obtained excellent results.

Promote Your Business

Every social media channel is a perfect spot for businesses to engage with followers and customers. If you run a business, then Instagram is one of the platforms to promote and sell your products.

It is critical to every business owner to understand the significant role of this network in their brand or business. Adding Instagram to their promotion list will bring a massive performance and sales.

Related Content: Considerations When Starting a Business

Design T-Shirts

Is your business a fashion sector? Selling customized t-shirts would be a great way to monetize your Instagram account. Designing T-shirts and selling is very easy on any platform.

You can work with funny stickers and quotes to make people purchase your customized stuff. It’s an easy and home-based online work that brings you a passive income if you do it perfectly.

Wrapping Up

Hopefully these concepts and ideas have got you thinking about how you could begin an Instagram business. These would take very little investment to get started.

All these are geared toward you obtaining a massive follower count. So begin growing and make more money on the platform today. 

Leave a Comment or Answer a Question Below: What other ways have you found to grow your Instagram account? What things did not work for you? What products have you found sell well on Instagram? 

Author Bio: Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Image by Pixabay at Pexels.com

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