Everyone needs shirts. Just like food, water, oxygen, and shelter, clothing is one of the basic human needs. We wear clothes for social and psychological reasons. What we wear tells a lot about ourselves.
Being one of mankind’s basic needs to survive in this modern world, clothing, t-shirts, in particular, has a high Business potential in the Philippines. One thing about this business is, it is so easy to learn and operate. There was also a huge market potential for this business, as the economy improves and the Filipino’s purchasing power increases.
The “Brick and Mortar” T-Shirt Business
While t-shirt printing is a big business opportunity, doing it in the traditional way costs a lot of money. You have to spend about Php 30,000 to Php 600,000 on equipment alone, excluding rent, manpower, utilities, and marketing expenses. With the upfront costs involved and the hassles of securing permits, one may be discouraged from starting this business. Not everyone can afford to risk their money for a new business, isn’t it?
But did you know that you can start a T-shirt business for free? Yes, with zero capital involved and in the comfort of your home. You can have your profitable online T-shirt business without spending a dime. It is virtually a risk-free business opportunity. If you want to know more, just read on.
How to Start an Online T-shirt Business in The Philippines
Setting up your online shirt business is easy. If you already have the shirt designs you want to sell, your store can be up and running in 1 to 3 days. You just have to find a reliable print-on-demand fulfillment service provider. They will print your designs and ship the orders on your behalf. In other countries, there are many print-on-demand (POD) companies to choose from. But in the Philippines, I only managed to find two legit companies that offer this kind of service and let me share them with you. Register and create your stores on both platforms and see what’s best for you.
Making money online has never been easier with shirt.ly. It is an online platform where you are allowed to create a store on their website, upload your designs, then sell your shirts with zero capital. When someone buys a shirt from your store, shirt.ly will collect the payment for you, print the design, and deliver the shirt to your customer. They will handle everything and all you have to do is design and sell your shirts.
Customers can pay through either Cash on Delivery (Metro Manila only), Dragonpay (Over-the-counter, bank deposit, online banking, credit card), and PayPal.
How Shirt.ly Works
Just like Shirt.ly, Fundr by CustomThread promotes no capital, hassle-free online platform where you can sell your T-Shirt designs. “Basically, user uploads a design and launches the store. We handle the rest—customer service, collection of payment, production, logistics, and after-sales service,” said Custom Thread and Fundr CEO Erik Sy.
When a customer purchases an item through your store, Fundr will fulfill the order on your behalf. You can track the sales in real time using the Fundr dashboard. Once the order has been shipped, you can collect the profit to your bank or PayPal account.
How can I earn?
Unlike most t-shirt printing business in the Philippines, shirt.ly, and Fundr don’t need a minimum amount of shirts to process your orders. They usually set a base price for the shirts based on the design. The more intricate the design, the pricier the shirts. If you set the price of your shirt at 300 Php and the base price is 200, you’ll get Php 100 as profit. You have the freedom to choose your mark up price for every shirt you are selling.
Things to Consider on an Online T-Shirt Business
There are several things to consider before launching your online store. Before signing-up on the websites above, you must have the critical elements considered. They are necessary for your online business to succeed:
The key to your online t-shirt business’ success is finding and choosing a niche. Being more specific will help you stand out from your competitors. Yes, you will have lots of competitors in this business. Focusing on a niche will help you attract more buyers because you are targeting the right audience. Do not spread yourself too thin.
To find a niche, start by identifying your interests and passions. If you love memes or “hugot lines”, sell shirts with funny slogans. If you love dogs, create dog related designs. You may want to tighten your niche further. For example, meme shirts for teachers or “hugot” shirts for nurses. This way, it is much easier to market your shirts because you clearly know the market you are targeting.
Aside from choosing your specific niche, creating your design is the hardest part of this business. No one will buy a shirt with crappy designs. If you can’t make your own designs, partner with someone who knows how to. The Internet is full of information about graphic designing. You can watch YouTube tutorials or buy a Photoshop course from Udemy.
Shirt designs don’t need to be complicated. Sometimes, you don’t need Photoshop or GIMP just to make one. There are online sites where you can create designs for free. Sites like Canva.com and DesignEvo.com offer a free and easy way to produce shirt designs.
You have to give you shirts a brand. An interesting brand is extremely important for your online shirt business to capture the buyer’s attention. For your business to flourish in the highly competitive shirt industry, you must build a unique and likable brand.
There are lots of ways on how to market your t-shirts, but the best way is through social media. You can join buy and sell groups related to your niche then start selling your creations. Create a Facebook page for your brand then post relevant content to attract followers then discreetly promote your shirts. You may also use Instagram, Pinterest, and Twitter to promote your brand.
The best way to reach your would-be buyers is to use Facebook advertising but it will cost you some money. By using FB Ads, you’ll be able to reach your target audience according to their gender, age, interests, and location. This way, you can drive more leads to your online t-shirt business effectively and efficiently.
Start Your Online T-Shirt Business Now!
Now that you already know the basics of building an online t-shirt business without any capital, maybe it is the time to create your own success story. Give your business time and attention. Work hard, learn from your mistakes and failures. In this kind of business, dedication is the name of the game. Goodluck on your journey to the world of e-commerce!
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