If you think that online shopping has eclipsed offline shopping, then this article is for you. With almost every major international brand now showcasing their products online, you would think that, “I can easily order products online, why bother going out?” But, have you seen the number of malls reducing in India? Have you seen the number of brand outlets reduce in malls or megastores? No, right? This obviously means that there is an audience or a target customer for great brands.
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Offline Shopping Brands
The one aspect where online shopping makes it hard for brands is standing apart from the competition. The success in the lifestyle business lies not just in listing products on an e-commerce platform and waiting for customers. But, also in branding, geographical presence and strategies to rope in walk-in customers. This is where customer engagement comes into picture.
If you look at it closely, an online store is simply an appendage of a big brand. It is only a means by which the brand sells its designer clothes, custom-made shoes, expensive gym equipment or high-end smartphones. The ideas that are incorporated by great brands always tend to leave a mark. In today’s post, we will look at 8 such ideas that tend to keep offline shopping relevant. The strong connect that these brands have with their audiences is such that you are bound to visit their glitzy stores or get online and start shopping.
5 things to remember when applying for a personal loan online
Personal Finance Loan in India
Now, we look at the funding or money that is needed to shop. For example, you are a newly married couple and need to equip your new home with home appliances; you might a funding solution to spend on the required things. A consumer durable Loan from Loan Singh can get you sorted with the appliances aspect, but what about other aspects such as clothing, grocery and accessory needs? If you are earning enough then there is nothing to worry about when applying for a personal finance loan or a consumer durable loan. Personal finance loan is a financial opportunity that is not offered to everyone. Being salaried for at least 6 months and no credit blemishes, are the traits of someone who can avail a personal finance loan in India.
So, what makes a personal finance loan stand out compared to credit cards or borrowing from a langotiya yaar? What you need to understand is that a shopping loan is a credit instrument that is different compared to a credit card loan or borrowing from a friend. We, at Loan Singh, want you to upgrade your aspirations and your lifestyle. There is no harm in upgrading your gadgetry or wardrobe. You are salaried and need to look your best. A whole new range of smartphones is being released with awesome features each year. World famous designers have their designs being sold online in India. Summer wear and spring collection are now being made affordable and easy. So, why not join the winds of change. Loan Singh’s finance blog tells you about everything related to unsecured loans in India.
Personal Finance Loan Benefits in India
Loan Singh’s hassle-free process and quick approval personal finance loans are perfect for salaried individuals like you who are too busy to even take rest. The attractive EMIs and interest rates at Loan Singh, make shopping loans affordable to repay back. Add luxury to your mundane lives without putting too much strain on your finances. Your dreams are our dreams. We help turn your dreams into reality. Brand new appliances and electronic products are also needed in case you are relocating due to your job. The job relocation personal loan at Loan Singh helps cover exactly this.
Loan Singh’s easy EMI calculator can help you understand how much you need to pay in order to clear your consumer durable loan. The calculator only needs your intending loan amount and tenure for telling you how much you need to pay each month. The consumer durable loan can be availed between Rs. 50,000 and Rs. 5 Lakhs.
Another huge benefit you have with a Loan Singh personal finance loan is that you have the freedom to choose where you want to spend your loan amount. You can apply for a personal finance loan and utilize the cash to spend on Amazon, some on Flipkart or some on Snapdeal. Unlike so many e-commerce websites that let you gain discounts for possessing a debit card or points of a particular finance provider, Loan Singh’s personal finance loan can be utilized to be spent on the outlet or website you want and for the products you want.
8 Reasons Why Offline Shopping Rocks
This is how offline shopping will never be out of sorts and continue to keep online shopping as its muse.
- Brand Ambassadors
We do see brand ambassadors for online shopping as well, Shahrukh Khan’s advert for BigBasket has made many of us to order groceries online. But, at the same time, Diljeet Dosanjh’s Big Bazaar advert will obviously influence people to go visit the brick & mortar store, and not the online one. The ones, who follow fashion, try to learn and copy these ambassadors or influencers deeply. The curiosity of us millennials to try and identify with creations of famed designers make us try-out their creations. So, with the power of a famous face and some creative strategy, brands always focus on their physical stores rather than the virtual portals.
- Magazine
Lifestyle magazines are littered with beautiful brand models, gorgeous product images, and the small box at the bottom with the address of the famous retail stores where they sell their products. Just like how blogs accomplish the same task in the online world, lifestyle magazines are plush with imagery and content. There will always be a reference to the number of outlets, the special discount being carried out, etc.
- Catalogue
Offline catalogues are special content kits that go out during certain festivals or seasons. The festive, occasion or season catalogues are sent to high-value customers who are known to love the brands and their products.
- Discounts and Cashbacks
There has to be some catch if you want visitors to visit the retail store. Who doesn’t love discounts? Offers, cashbacks and schemes don’t just attract customers but give the stores a chance to impress the first-time entrants. A good impression will encourage the customers to visit again.
- Social Tags
In today’s world who doesn’t love a bit of social media attention. Stages, standees and pop-ups around the mall encourage visitors to pose with the brand and hashtag themselves onto the web. Sometimes, there are incentives provided by the brand which also gives them the double bonus of being a customer.
- Shopping Extravaganza
A flash sale at the retail outlet can influence a shopping spree. The same can be magnified by putting up newspaper ads and announcing it on social media. Although they generate a short-term engagement, they result in a quick pump of cash. Flash sales and shopping festivals require more groundwork. A flash sale works best for the launch of a new product.
- Giveaways and Rewards
This will require creativity. Simply giving away physical products for free is not easy. A cool idea used by major brands is sending their product related merchandise to dedicated customers. Small gifts or e-cards can be sent to the customers during festivals or birthdays.
- Regular Notifications
Nowadays, customers entering the store are asked to provide their mobile numbers and Email IDs. This is a surefire way for brands to communicate to the customer of any new offers, partnerships, stock clearance sales, new offerings or collections, and more. This is a cost-effective way and helps maintain communication even when the customer has left the store.
About Loan Singh
Loan Singh is a digital lending platform that prides in providing online personal finance loan or unsecured personal loan to salaried individuals. You can apply for quick funds as an easy emergency loan which is not a bank loan. We provide a loan with the best personal loan interest rates. The instant funds, or instant loans, are loans between Rs. 50,000 and Rs.10,00,000 taken for purposes such as:
- Home improvement loan/Home renovation loan
- Marriage loan/ Wedding loan
- Medical loan
- Used vehicle loan
- Consumer durable loan
- Vacation loan
- Debt consolidation loan
- Credit card refinancing loan
- Job relocation loan
- Smartphone loan
- Travel loan
- Festival loans
- Gold jewelry loan
- Shopping loan
- Lifestyle loan
- Short term loans
You can calculate your easy EMIs using our personal loan EMI calculator. We accept bank statement and PAN, for quick loan approval. A bad credit score or credit report errors can lead to personal loan rejection. The ‘Loan Singh Finance Blog’ is one of the best finance blogs in India. Loan Singh is a product of Seynse Technologies Pvt Ltd, which is one of the pioneering personal loan companies in India and is a partner to the Airtel Online Store.
Loan Singh’s Online Presence
Loan Singh is not an anonymous digital platform. We are present on almost all leading social media platforms. All you need to do is look for us. You can find us on Loan Singh Facebook, Loan Singh Twitter, Loan Singh Google+, Loan Singh YouTube, Loan Singh Pinterest, Loan Singh Instagram, Loan Singh LinkedIn, Loan Singh Blogarama, Loan Singh Google Business, Loan Singh Bank Bazaar, Loan Singh Medium, Loan Singh Reddit, Loan Singh Tumblr, Loan Singh Scoop It, Loan Singh Feed, Loan Singh Storify, Loan Singh Digg, and Loan Singh Blogger.
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