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Marmite - 2003 Advert

This 2003 advert for Marmite spread - you either love it or hate it - attracted 71 complaints. The ASA (Advertising Standards Agency) deemed it to be inoffensive and it continued to air without restriction. The ITC (Ofcom’s predecessor) ruled that the kiss was a “clearly jokey scenario” and did not portray “homosexual intimacy or indeed sexual or romantic activity of any sort.”

Marmite claimed that this was the first same-sex kiss in UK advertising, but there had been a few before it.

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This post first appeared on Babi A Fi - Baby And Me, please read the originial post: here

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Marmite - 2003 Advert


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