MIDEA: REVOLUTIONIZING CONVENIENT HOME LIVING

Home is a sanctuary and the moments spent there are precious. We take off our heels, play with our kids, and settle in to recharge which is why we seek to achieve ideal living conditions in our homes. Vital to keeping a home are the accomplishment of chores and tasks. This is where some of the tension lies; chores like washing the dishes, sweeping the floor, and doing the laundry consume time and energy that would be better spent relaxing with our loved ones.

The good people from the world’s largest home appliance manufacturer, Midea, have long recognized this predicament. In their continuous effort to provide surprisingly friendly solutions for the ones who treasure tiny moments at home, comes their latest and greatest smart product to date: the Iadd Washing Machine.

On June 9, the Iadd Washing Machine was successfully launched in the Philippines. Media VIPS were in full attendance to the exclusive gathering at Abenson Global City to witness the unveiling of a definite upgrade for convenient living as we know it.

The iAdd Washing Machine revolutionizes the laundry workload by making it super easy and worry-free. The iAdd Auto-Dosing Technology, the first and one of its kind here in the country, ensures up to 44% savings on detergent and fabric softener. This technology has an intelligent weighing system, with a precision rate of +/- 300g. It weighs the laundry and based on this, releases the right amount of detergent and fabric softener. Aside from the savings, consumers don’t have to worry about putting too much or too little detergent and fabric softener.

The iAdd washing machine also has a Cleanliness Meter that detects dirt and soap for a better wash. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. This feature also ensures that your clothes won’t have that funky smell from soap residue stuck to your clothes.

In terms of noise, the iAdd washing machines ensure that you enjoy peace and quiet with its silent and efficient inverter motor. It’s so quiet, you don’t even notice that it’s running.

Lastly, the iAdd front load has an Auto Dryer Sensor that runs the ideal drying setting for your clothes so you save on time, electricity plus you save your clothes from over drying and shrinking.

Add to that the sleek, modern, and durable design it comes in, this appliance is everything you need to say goodbye to your laundry woes. Midea is definitely set to make home living as convenient and comfortable as ever, one smart product at a time.

Chef Rob Pengson and his family also graced the event. Together with his wife, Sunshine Pengson, they shared their secrets to successfully being able to manage the busy lifestyle that comes with being professional chefs and parents to their two lovely kids. They, along with all the other invitees expressed their glee and excitement over the next level innovation Midea has brought into the Filipino Home.

For more information, please visit us at their website and Facebook page.

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