I run a Facebook group for crowdfunding success and one of the most common questions that gets asked is, ‘Will my Kickstarter succeed?’ The answer is never a simple yes or no. There are multiple factors you have to look into when launching a campaign on Kickstarter.
In this quick blog post, I’ll give you an overview of the things you need to tick off for your project to even qualify for Kickstarter.
Let’s dig in.
- Is Your Product a Right Fit for the Market?
Let me break this down without the jargon.
For a campaign to be successful on Kickstarter, the product must be of value to the audience. For instance, no one would be willing to support a game you’ve developed unless it’s so unique that people are sure they won’t get a better game elsewhere. Similarly, they won’t pay and wait for a wearable gadget unless it offers an extraordinary feature that even brands can’t offer.
This is why, before you even think of launching on Kickstarter, you must conduct an in-depth market research to see how other products in your niche have performed. Additionally, it would also help to conduct a survey and validate your product fit before beginning to invest in Kickstarter.
- Building Your Digital Reputation
Kickstarter campaign success depends on your online reputation. Crowdfunding is rife with risks, yet it thrives because of the space it gives to innovative ideas and projects. It’s extremely important then for project creators to start by building their online reputation and garner as much support as they can.
The more socially outstanding you are, the higher your chances of success. The more active you are, the more trust you can build. No one will support an artist, a developer, a project founder they don’t know of.
It’s therefore crucial to create and build your online reputation before you proceed to build your campaign on Kickstarter. This process alone takes 6 months to a year of aggressive Social Media activity and promotions.
- Creating Your Digital Assets
It’s not enough to have a Kickstarter page to succeed. You need to create digital assets such as your website, landing page, and online platforms to get support from across the spectrum.
For instance, you will need to create your own landing page to build an email list – the gold of your campaign. You will have to continue to grow this list with paid promotions, freebies, lead gen activities, and much more to even meet your funding goals.
Most people make the mistake of promoting only their Kickstarter campaign page, but do little to work on other digital assets, which limits the success of the campaign.
- Building Your Email List
The email list is the most crucial factor to crowdfunding success. Without a strong email list, forget you can even reach your goal target – let alone exceed it.
Your email list should ideally consist of people other than your immediate network – which means you need to attract the audience of your niche.
This means you got to do a lot of work. You will need to build a lead gen funnel that converts, meaning people should be willing to give you their email address in return for something. Next, you will need to cover the audience on social media, so you have a broader reach with the campaign.
You can use Facebook to run a lead gen campaign where you can acquire their email addresses without having to take them to another page or platform. Facebook’s Audience Insights is a perfect place to start with finding your audience if you’re not sure who you should be targeting.
- Spending on Social Media Ads
Let’s be honest. Without social media, your campaign’s chances for success is dim – really, really dim.
Social media and crowdfunding go hand in hand. Without investing in social media ads and amplification, you’ll never be able to generate hype and buzz.
As a starting point, I urge you to familiarize yourself with Facebook Ads. Understanding this platform and mastering it will ensure your campaign succeeds with a minimum dollar spent.
If you’d like to know how to make Facebook work for your Kickstarter campaign, feel free to download the Crowdfunding Launch Playbook. You’ll learn everything you need to know about Facebook marketing and advertising for Kickstarter campaign success.
To Conclude – Your Kickstarter Campaign Can Succeed If….
You know your product is going to rock. You have a solid social media reputation. You are awesome at social media advertising! Anyone who tells you crowdfunding is easy is fooling you.
Want to know more?
Check out this video on Crowdfunding Marketing.
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