PPC – Pay per click is one among the way to advertise over internet. For each click of your ad you pay certain money. Sum of this amount is called CPC(Cost per click). CPC is the amount you pay when someone clicks on your ads. Most of the ads over Search engines are operated on PPC model. Ads are separate from organic search results (Unpaid). In Google SERPs, ads are displayed with yellow background at the top.
PPC are displayed to users who have interest on that topic, this is done using search query. PPC is ever green field. Here are few
PPC INTERVIEW QUESTIONS AND ANSWERS
(Q) Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
(Q) What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.
(Q) How many campaigns can I run in one adwords account?
(A) 25 Campaigns
(Q) How many adgroups can I run under one campaign?
(A) 2000 adgroups
(Q) How many ads can I run per adgroup?
(A) 50 ads per adgroup
(Q) How much characters can I place in one ad?
(A) For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
(Q) How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well
(Q) IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.
(Q) What is Quality Score?
(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
(Q) Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.
(Q) What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
(Q) Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.
(Q) How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give Google users a good reason to click your ad
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