Today all the businesses are investing a lot on digital marketing and social media extensively to increase the brand exposure and to sell products online. Several companies are recruiting their own marketing teams and some hiring SEO agencies, SEO consultants and freelancers to promote and to do online marketing for their websites.
Search Engine Optimization is playing a vital role to popularize the websites in major search engines and to get ranking positions for the keywords and landing pages. In general we will start doing SEO for a website by doing Seo Audit initially. The process of SEO Auditing is time-consuming process and we have to analyze all the pages of the website with the support of several technical tools. We can find numerous SEO audit tools over the web to audit and analyze the website to figure out problem areas. We have to prepare detailed Audit report with all recommendations to the website to improve search results and rankings.
Here are 10 trusted SEO Audit tools that can work well for you in 2017.
1. Woorank
Woorank is an amazing auditing tool for analyzing the websites and this tool is very useful for website owners, SEO Agencies and digital marketing companies. Woorank provides detailed analysis of On-Page SEO, Off-Page SEO, broken links, backlinks and locate defective web pages and will give recommendations to improve the site visibility and ranking.
Woorank offers free and paid versions and we can download audit reports in PDF format. The woorank reports are easy to understand and the SEO consultants can easily fix the website issues.
2. Raventools
Raventools is awesome SEO audit software for digital agencies and SEO consultants to get quality reports with all the technical SEO issues and recommendations. With this tool we can get all the suggestions related to site page speed, design, social media reputation, bakclinks and online reputation.
Raven tools provide a list of SEO tools to research, and optimize your website. The tool is easy to use to make reports to audit, marketing and social media. Raventools is the best option if you want to run marketing campaigns and to increase the website rankings.
3. Semrush
Semrush is another auditing and research tool extensively used to track the organic keywords, competitor research, backlinks and PPC keywords of the competitors. We can use Semrush tool aggressively to track the competitor’s data and we can implement those in our SEO efforts in order to boost our website ranking.
Here are the main features of SEMRush:
- Uncover competitor ad strategies and budget
- Finding competitor ad copies
- Finding top publishers and advertisers
- Backlink analysis
- Create effective ad campaigns
- Find best keywords for SEO and PPC
- Compare with competitors
- Export complete analytical reports in Excel Format
- Complete website audit and position tracking
4. Moz
Moz is one of the prominent SEO tool providers and large SEO agencies, website owners are using Moz products extensively in SEO processes. SEO experts use moz rank, Domain authority and page authority as metrics and take into consideration while doing Link building with other sites. Moz offers free and pro tools targeted for both small to enterprise business.
Moz offers a set of free tools as follows:
- Open Site Explorer
- Keyword Explorer
- MozBar
- Business Listing
- Business Console
- Research Categories
5. WebCEO
WebCEO is another vividly used auditing tool to locate all the problems found on the website. WebCEO is SaaS platform mainly used for tracking and monitoring SEM Campaigns, manage links, competitors activity and can the optimize keywords.
Here are some main features of WebCEO:
- Keyword Optimization
- Link Building
- Competitor Analysis
- SEO Performance Reporting
6. SpyFu
SpyFu is an amazing tool for extracting competitor’s insights and you can observe the all your competitor’s activity. SpyFu is a very useful for the SEO enterprises and web owners for doing online marketing, digital marketing and sale activity. We just have to put a URL in SpyFu homepage and we will get all the insights of our website and its competitors insights such as k
eywords, backlinks, number of searches and more.
The main features of SpyFu include:
- Organic Search
- Inbound Clicks
- Paid Search (PPC)
- Top Keywords
7. SEO Site Checkup
SEO Site Checkup is free auditing tool that will analyze the entire website in 6 different categories such as mobile usability, SEO issues, social media and server, security and semantic web. It’s a comprehensive SEO tool to get all the data from search engines and it gives site health score, performance of the website and the failed checks of the site.
The tool offers the features like:
- SEO monitoring
- SEO issues repairing
- Competitor Analysis
- SEO Reporting
8. Found’s SEO Audit Tool
Found’s SEO Audit tool is very useful for digital marketers and agencies to trace the problems of the website and we can find the way to fix them. We just have to put URL in the tool to get the all audit details related to Technical issues, Content issues and External link analysis. We can download the auditing results in PDF format to share with clients and others.
9. Seoptimer
Seoptimer is an awesome free auditing tool to locate the errors of the website. The tool will recommend the procedures to improve the website search rankings. We can also download the Google Chrome extension as well for auditing the individual website pages.
10 Screaming Frog
Screaming Frog is a desktop program and a crawling tool for analyzing the entire website. The tool provides the useful insights and it found SEO problems of the website by crawling the entire website. With the help of this auditing tool we can examine various parameters such as sitelinks, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags and many more. The tool will crawl up to 500 URLs for free.
The post 10 SEO Auditing Tools You Should Use in 2017 appeared first on The Smarketers.
