How many finance brokers do you know that rock up to the office in full leathers on a BMW 1200GS – the same motorcycle made famous by the UK TV presenter Charley Boorman in his highly successful travel series?
While the choice of commute is a little unorthodox for the Managing Director of one of Australia’s leading equipment finance brokers, his company’s tailored solutions to providing clients with out-of-the-box solutions and stress-free personalised service is what sets Finmax Finance apart from its competitors.
In this interview with our editor, the company’s Managing Director Lawrence Hohnjec reveals what it takes to stay ahead of the curve.
How did the business come about? I felt there was an opening in the market for a company that could provide a much better service and make it easy to access crucial funding allowing businesses to function at their maximum capacity.
What is your most unforgettable day since starting Finmax? Had many. And they always consist of the day we secure vital funding or make someone’s dream come true, whether it’s a piece of equipment or that new car, the feeling of gratitude and relief of delivering a successful result to a business or family which allows allowing them to fulfil their dreams and passion.
If you weren’t the MD of Finmax you’d be…? Couldn’t imagine being anything else.
In one sentence, describe your key consumer benefit? Simple, personalised service made easy.
Generally speaking, how much can you save a client if they finance through you? If you put it into terms of time and effort spent with the large banks and corporates, almost priceless.
What does Lawrence Hohnjec do to relax? Ride motorcycles, play with cars, and go boating (POWER boating of course).
What’s the biggest challenge in running a finance company? Compliance, and having to deal with the negativity of the general Finance industry’s reputation, being greed and dishonesty.
What’s been the highpoint of Finmax to date? Steering Finmax through the GFC, maintaining 83 percent retention and referral business. In addition having an average 18 percent per annum growth rate since the GFC.
Who inspires you? Anyone and everyone who tries to make their world and the world around them a better place every single day.
Would you encourage your son to follow in your footsteps? I would encourage him to follow his own path first, and then only second if it doesn’t interfere with his first.
Apart from your business what are you passionate about? Homelessness, social justice and global politics.
What have you always aspired to own? A big boat called “HMS Pygmalion “(HMS; Hohnjec’s Main Ship)
Your favourite travel destination is…? Having travelled all over the world, it’s Tasmania for its beauty, simplicity and its purity.
In three words, what sells finance? Making it easy.
Finally, what makes Finmax successful? People – our underwriters, credit and settlement teams, and loyal customers.
Click here now for easy finance: www.finmax.com.au