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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Contributor Amy Bishop explains that improving quality score shouldn't be a goal in itself, but solely a means to achieve your business goals. How to tell when it's worth focusing on and when it's not. The post Optimizing for quality score is a best practice, except when it’s not. Here’s why....

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

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