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Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You've probably heard sayings like, "Life's about the Journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just Appeal to a local searcher’s wants or...

Please visit Search Engine Land for the full article.



This post first appeared on Chuimedia, please read the originial post: here

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Don’t just appeal to a local searcher’s wants or needs, focus on the journey

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