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2017-11-25 10:37
Introduction As an engineering graduate in 2009, I got an offer to work with a startup. I got to be the 2nd employee, reporting directly to the founder of the company. The company was into E… Read More
How To Become A Good Product Manager
2017-11-25 05:45
How to become a good Product Manager Product Manager role is my aspirational role. I would like to share how i came about this role and prepared for this role. I was a regular software dev… Read More
Blockchain Unleashed
2017-11-24 20:23
Bitcoin Future: Year 2022 It’s been 2 years since government of India legalized bitcoin and the world has moved on to the platform of Blockchain. Bitcoin has replaced the conventional… Read More
2017-11-24 19:32
In 18th century, we witnessed a revolution that leapfrogged human evolution process–Industrial revolution. It disrupted the existing way of life and created norms. Removed inefficienci… Read More
Project KHUSHI – Strengthening Aanganwadi
2017-11-24 19:18
BACKGROUND Over the years, I have lived in 9 Indian States and have travelled to several others, experiencing a rich cultural diversity and mindsets. Although the exposure helped me underst… Read More
2017-11-24 18:04
Blockchain is a decentralized database that stores a registry of transactions (and assets) across a peer to peer network. Transactions in the network are secured through cryptography, time s… Read More
2017-11-23 21:28
Digital Marketing has now become the norm for companies to reach out to their customers. While some may debate that, any company dealing with new age audience has taken to Digital Marketing… Read More
2017-11-21 12:17
Blockchain in Insurance Insurance has been one of the industries which have evolved over time. Though insurance has been a late adopter in terms of technology. Since 2000 Insurance has adopt… Read More
The Future Of Marketing
2017-07-28 03:16
The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of… Read More
Digital Democracy In Fashion
2017-07-27 01:17
This blog is an attempt to investigate the impact of social media on fashion businesses. A remarkable development has been witnessed in this space in the past decade. Businesses are using so… Read More
2017-07-26 20:49
Digital marketing for B2B businessesMy experiences: I have had around 6 years of experience in the B2B industry mainly infrastructure/construction. Companies in this industry especially in I… Read More
Diabetes Mellitus – The Sweet Poison
2017-07-26 17:51
14th November is celebrated as “Children’s Day” in India and globally as “World Diabetes Day”. India is home to 69.1 million people with diabetes mellitus. Indi… Read More
Big Data – Future Fuel To Marketing
2017-07-26 17:26
The human needs and desire are ever evolving. In this “age of customer” wherein deciphering and understanding a nascent unrevealed consumer need is the key to success for all the… Read More
2017-07-26 11:15
India, the fastest growing large economy in the world, is still popularly known as the country of villages. Around 70% Indians are still staying in 6.5 lakhs villages with 50% of nation&rsqu&hell…Read More
2017-07-25 16:37
As a student of marketing the thing which made me curious was about the way B- Schools market themselves & few of them are named premier B-schools in the country. What peeved me was that… Read More
2017-07-25 16:35
“EVERY GOOD CONVERSATION STARTS WITH GOOD LISTENING”. ‘Sentiment analysis’ is extremely useful in social media monitoring as it allows us to gain an overview of the… Read More
2017-07-25 13:59
NGOs and digital marketing have been around and thriving for a very long time but how often do they work together? In today’s time where mass awareness is hugely based on advertising a… Read More
Wave Of Electronic Word Of Mouth (e-WoM)
2017-07-24 15:49
We as customers love to share our experiences, knowledge, feelings, opinions, thoughts, and ideas about any product or service which we have used, experienced or even heard of. If it’s… Read More
2017-07-19 11:10
Women and fashion both terms are interrelated. This holds true across the world. The most endearing quality of Indian women is the sense of clothing and the way they prettify themselves. All… Read More
How Red Bull Spreads Its Wings Digitally!
2017-05-09 06:01
Red Bull is an Austrian company which sells Energy Drinks since 1987. Currently Red Bull has its wings spread across 167 countries across the globe selling close to 6 billion cans yearly. Wh… Read More
Time To Be A Marketing Genius On Twitter!
2017-05-08 17:34
oullI had always justified my absence on Twitter as I had assumed that it was a place for celebrities to take a dig at each other and the rest of the world relishing in the babble. This… Read More
2017-05-07 19:29
In today’s digital era, the rise of social media influencers creates a world of opportunities for an intelligent marketer. It opens up a new channel for brands to connect with consumer… Read More
Why You Must Do Twitter Marketing?
2017-05-04 18:26
Twitter boasts of 580 Million monthly active users. Marketers have effectively used twitter in the recent past. Seems like Twitter Marketing needs to be an important part of digital mar… Read More
Rebuilding A Legend, One Day At A Time!
2017-05-04 18:07
Before you get too ahead of yourself imagining who this legend is, let me clear it out for you. It is none other than our favorite cookie brand, Oreo. It is a subsidiary of the Nabisco group… Read More
How India’s Social Media Has Evolved!
2017-05-04 12:57
It is said that Change is the only constant. Today the world is changing faster than we change clothes. We all have seen it evolve everyday into a better and more comfortable tomor… Read More
Digital Marketing: A Boon For Startups
2017-05-03 18:33
India, being the fastest growing economy across the world with a consistent GDP growth rate of 7+ %, has become the third largest start-up hub in the recent years with US and UK at the first… Read More
2017-05-01 17:42
Sitting through multiple sessions of marketing management and media mix planning on the benches of SPJIMR helped me gather valuable insights on strategic brand management. Of all the strateg… Read More
You Just Got Influenced!
2017-05-01 16:02
According to a recent survey, 70% of Marketers will spend more on social media Ads this year and Influencer Marketing is going to form a very important part of brands’ social… Read More
Market Research Using Google Trends
2017-05-01 16:01
Introduction Market research is of paramount importance to each and every business. Traditional marketing research includes techniques based on sampling and focused group discussions. But ge… Read More
2017-04-29 14:41
While creating viral content is a humongous challenge on its own, the real worth of a Viral lies not in its currency but in what it does for your business. A two-minute advertis… Read More

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