2018-07-05 02:27
So much the risk of destroying such an old monument for car advertising… If this car rolled down the destruction of the stairs would be catastrophic.
That should be the reason to thin… Read More
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Virtual Reality: The Future Of Digital Marketing Blog
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the blog tells you about how big brands are making use of Virtual Reality to give a better experience to their customers.
2017-11-25 10:37
Introduction
As an engineering graduate in 2009, I got an offer to work with a startup. I got to be the 2nd employee, reporting directly to the founder of the company. The company was into E… Read More
2017-11-25 05:45
How to become a good Product Manager
Product Manager role is my aspirational role. I would like to share how i came about this role and prepared for this role.
I was a regular software dev… Read More
2017-11-24 21:51
Digital Employee Advocacy-The Dark horse of marketing strategy
Why look around when you already have it in you? Employees, the best marketing and branding assets any company can have… Read More
2017-11-24 21:30
Background
India is on the verge of becoming a power surplus country. Still many cities are facing frequent power breakdown. The reasons are mainly due to power theft, tampering of meter, an… Read More
2017-11-24 20:24
There’s been plenty of talk and insightful learning’s on selling in the B2C segment. Sadly, getting new customers in the B2B segment has largely been left out. I shall in this po… Read More
2017-11-24 20:23
Bitcoin Future: Year 2022
It’s been 2 years since government of India legalized bitcoin and the world has moved on to the platform of Blockchain. Bitcoin has replaced the conventional… Read More
2017-11-24 19:32
In 18th century, we witnessed a revolution that leapfrogged human evolution process–Industrial revolution. It disrupted the existing way of life and created norms. Removed inefficienci… Read More
2017-11-24 19:18
BACKGROUND
Over the years, I have lived in 9 Indian States and have travelled to several others, experiencing a rich cultural diversity and mindsets. Although the exposure helped me underst… Read More
2017-11-24 18:16
It is seen now that a large number of tech startups have tapped into one of the most essential, yet fragmented market: Food. Unlike other markets, in the food industry, there’s no… Read More
2017-11-24 18:04
Blockchain is a decentralized database that stores a registry of transactions (and assets) across a peer to peer network. Transactions in the network are secured through cryptography, time s… Read More
2017-11-24 17:44
How often we have got annoyed with unwanted pop-up ads when we just opened a website on safari or a video starts pre-playing with sound before you can click or read anything. Or maybe you&rs&hell…Read More
2017-11-24 17:12
How Internet of Things is reshaping Supply Chain ?
There has been enough buzz and predictions about the future of IoT with initial projections proved to be highly optimistic. “Fu… Read More
2017-11-24 17:06
Big Data and Business Analytics – Where you are not the consumer but the product itself.
With the onset of a new millennium in 2001, the world stepped into an age of digital media dom… Read More
2017-11-24 16:54
In today’s world, when every industry is facing threat of disruption, it is advisable to take a step forward and accept the challenge to disrupt your company before it is disrupted by… Read More
2017-11-23 21:28
Digital Marketing has now become the norm for companies to reach out to their customers. While some may debate that, any company dealing with new age audience has taken to Digital Marketing… Read More
2017-11-21 12:17
Blockchain in Insurance
Insurance has been one of the industries which have evolved over time. Though insurance has been a late adopter in terms of technology. Since 2000 Insurance has adopt… Read More
2017-07-28 18:59
Introduction
Healthcare is one such industry which will thrive on innovation to become more affordable and less invasive. Regular technological innovations have transformed the face of diffe… Read More
2017-07-28 03:16
The future
Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of… Read More
2017-07-28 03:16
The future
Internet Of Things is the future of things. With the advent of IoT (Internet Of Things) more and more devices are getting connected. Marketing in the time of IoT (Internet Of Thin… Read More
2017-07-27 01:17
This blog is an attempt to investigate the impact of social media on fashion businesses. A remarkable development has been witnessed in this space in the past decade. Businesses are using so… Read More
2017-07-26 21:06
The Power of Consumer Centric & Integrated Marketing
Over time, the job of media planners and marketers has only become tough with the availability of data and advent of new technologies… Read More
2017-07-26 20:49
Digital marketing for B2B businessesMy experiences:
I have had around 6 years of experience in the B2B industry mainly infrastructure/construction. Companies in this industry especially in I… Read More
2017-07-26 18:58
“Blurring of Lines between B2B and B2C&rdquo&hell…Read More
2017-07-26 18:37
A 20 year old girl in New Zealand records a video of herself singing ‘Tum hi ho’ from the movie Aashiqui 2. Comfortable in her bedroom, dressed in her pajamas, she finally… Read More
2017-07-26 17:51
14th November is celebrated as “Children’s Day” in India and globally as “World Diabetes Day”. India is home to 69.1 million people with diabetes mellitus. Indi… Read More
2017-07-26 17:26
BACKGROUND
By the year 2016, I had lived in three different countries and worked for four different companies. I knew I was looking for something more, there was a missing link that was not… Read More
2017-07-26 17:26
The human needs and desire are ever evolving. In this “age of customer” wherein deciphering and understanding a nascent unrevealed consumer need is the key to success for all the… Read More
2017-07-26 17:26
Working with an NGO
BACKGROUND
By the year 2016, I had lived in three different countries and worked for four different companies. I knew I was looking for something more, there was a missin… Read More
2017-07-26 11:15
India, the fastest growing large economy in the world, is still popularly known as the country of villages. Around 70% Indians are still staying in 6.5 lakhs villages with 50% of nation&rsqu&hell…Read More
2017-07-26 01:11
Background
The start up ecosystem in India has been growing very rapidly. India figures in the top 5 largest hosts in terms of total number of start-ups in both tech and non-tech areas. Howe… Read More
2017-07-25 18:24
“It takes something more than intelligence to act intelligently.”
― Fyodor Dostoyevsky, Crime and Punishment
Kids are innocent. They are simple. They are uncluttered in th… Read More
2017-07-25 18:11
Digital transformation is the new phenomenon that will reform every other industry and the one surrounding sport is no exception. The very competitive landscape of football teams are no… Read More
2017-07-25 17:28
World’s First Car by Carl BenzSince the first car designed by Carl Benz hit the roads in 1879, automotive industry remains one of the largest industries in the world. The purchase of a… Read More
2017-07-25 16:43
Phase I – Advent of Online Travel Agencies
At the turn of the twentieth century, the world was booming to dot com. Internet was spreading like wild fire across several businesse… Read More
2017-07-25 16:37
As a student of marketing the thing which made me curious was about the way B- Schools market themselves & few of them are named premier B-schools in the country. What peeved me was that… Read More
2017-07-25 16:35
“EVERY GOOD CONVERSATION STARTS WITH GOOD LISTENING”.
‘Sentiment analysis’ is extremely useful in social media monitoring as it allows us to gain an overview of the… Read More
2017-07-25 15:22
2017-06-14 10:06:05
46
ASA Productions & Enterprises… Read More
2017-07-25 15:17
Introduction
Today the best place for marketing is in digital space. Digital space is gaining importance rapidly, the traditional brick and mortar store are losing its sheen. Hence it is i… Read More
2017-07-25 13:59
NGOs and digital marketing have been around and thriving for a very long time but how often do they work together? In today’s time where mass awareness is hugely based on advertising a… Read More
2017-07-25 13:57
On the 8th of May,2017 Shashi Tharoor a longtime Congress Veteran and a current Member of Parliament tweeted in a response to a news report by a journalist. The tweet was re-tweeted more tha… Read More
2017-07-25 10:19
Money using Youtube never really occured to me.YouTube to me was initially a great tool to look for videos mostly related to music, sport and entertainment. It was great because I discovered… Read More
2017-07-25 03:40
5 Myths of Social Media Marketing for B2B Organisations
B2C enterprises have embraced Social Media Marketing (SMM). Even small businesses now have social media presence on multiple channe… Read More
2017-07-24 15:49
We as customers love to share our experiences, knowledge, feelings, opinions, thoughts, and ideas about any product or service which we have used, experienced or even heard of. If it’s… Read More
2017-07-23 20:36
Growing importance of Healthcare in India
Shift in Indian family culture from joint to nuclear setup has increased dependency on medical care for elderly parents and family. Rising income l… Read More
2017-07-19 11:10
Women and fashion both terms are interrelated. This holds true across the world. The most endearing quality of Indian women is the sense of clothing and the way they prettify themselves. All… Read More
2017-05-09 06:01
Red Bull is an Austrian company which sells Energy Drinks since 1987. Currently Red Bull has its wings spread across 167 countries across the globe selling close to 6 billion cans yearly. Wh… Read More
2017-05-08 17:34
oullI had always justified my absence on Twitter as I had assumed that it was a place for celebrities to take a dig at each other and the rest of the world relishing in the babble. This… Read More
2017-05-07 19:29
In today’s digital era, the rise of social media influencers creates a world of opportunities for an intelligent marketer. It opens up a new channel for brands to connect with consumer… Read More
2017-05-07 16:31
In the era of digitization, many companies communicate to their users through the digital medium. They would display ads, send emails and what not. Not a day goes by when my casual browsing… Read More
2017-05-07 16:31
In the era of digitization, many companies communicate to their users through the digital medium. They would display ads, send emails and what not. Not a day goes by when my casual browsing… Read More
2017-05-05 18:44
During the one month that I spent in Bangladesh for my rural internship with the Yunus Centre, I was awestruck by the kindness and affection showered upon me and my friends by the locals. Ba… Read More
2017-05-04 22:13
Who among the following do you think are publishers?
A) Consumers
B) Marketing Team
C) Employees
D) Sales Team
E) All the Above.
If your answer is “All of the above”, Congratulat… Read More
2017-05-04 19:36
Imagine you’re stuck in traffic, while traveling via cab/bus, after a tiring day at work, or you’re waiting for your flight which is delayed by an hour, or maybe you’r… Read More
2017-05-04 18:26
Twitter boasts of 580 Million monthly active users. Marketers have effectively used twitter in the recent past. Seems like Twitter Marketing needs to be an important part of digital mar… Read More
2017-05-04 18:07
Before you get too ahead of yourself imagining who this legend is, let me clear it out for you. It is none other than our favorite cookie brand, Oreo. It is a subsidiary of the Nabisco group… Read More
2017-05-04 18:04
NEURO CONNECT
There’s always a debate about whether humans take decisions in a rational manner or go by intuition? Honestly, there is no one right answer to this question and various t… Read More
2017-05-04 17:45
The last few years have witnessed a big change in the way Bollywood films are promoted. The marriage of digital marketing and Bollywood has been amazing!! From the days of ‘Kabhi Haan… Read More
2017-05-04 17:09
Imagine heading a multi million dollar company at 23. Imagine managing a staff including 50 year olds’ when you’re only half their age. Imagine being featured among st the list o… Read More
2017-05-04 16:23
Aye yo!
So you, a digital marketer, think you know it all when it comes to engaging the online consumer, yeah?
Truth be told, the pace at which the entire digital ecosystem is changing, what… Read More
2017-05-04 12:57
It is said that Change is the only constant. Today the world is changing faster than we change clothes. We all have seen it evolve everyday into a better and more comfortable tomor… Read More
2017-05-04 12:17
“Seek first to understand, then to be understood”, Stephen Covey said. A crisp message, yet often ignored by organizations. It conveys that consumer experiences and their satisf… Read More
2017-05-04 12:10
Today’s Digital Marketing world primarily revolves around staying connected with the customer at all times. Companies use various digital marketing channels not only to acquire more c… Read More
2017-05-04 06:05
The Beginning (because come on I am a Bahubali fan !!, Aren’t you??)
Marilyn Manson, singer of an American rock band, which had a cult following in Florida in the 90s, once said … Read More
2017-05-04 03:54
Influence, persuasion and advice: The heady cocktail of online Word-of-Mouth that gets consumers to talk about you
Remember those times when you have recommended a must-visit new store, a… Read More
2017-05-03 21:34
Politics, in today’s world, is something people in every part of the world talk about. Especially in the fast developing nation like India, youth is getting more and more involved in t… Read More
2017-05-03 21:29
Remember the age old days when we were bombarded with promotional mails? Email marketing still continues to be the cheapest form of direct marketing. It was short-lived till the term spam wa… Read More
2017-05-03 21:28
Today, there are more 18 year old males actively using Facebook than there are 18 year old males living in the world.
Let this fact sink in.
Insights like this and many others were gained fr… Read More
2017-05-03 20:21
A heaven for a content creator, Reddit is one of the best digital tools available to star on ‘the front page of the internet’, literally. If tagged with appropriate intere… Read More
2017-05-03 20:08
Digital marketing has already evolved the way some of the biggest markets in the world operate. But the future of digital marketing holds a lot of potential for us, marketers, especially gi… Read More
2017-05-03 18:33
India, being the fastest growing economy across the world with a consistent GDP growth rate of 7+ %, has become the third largest start-up hub in the recent years with US and UK at the first… Read More
2017-05-03 18:32
You don’t need a crystal ball,
Don’t fall for a magic wand,
We humans have got it all,
Just need to shake the influencer soul
&n&helli…Read More
2017-05-03 18:22
Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutual… Read More
2017-05-03 18:05
As I debated with my Uncle over Abhay Deol’s critique of brands that promote fairness to harness sales, I realized how flimsy our viewpoints had become. In the age of aggressive conten… Read More
2017-05-03 17:54
Social media has become an integral part of every brand’s online marketing strategy. The number of social media users in the world is increasing as seen in the following graph by Stati… Read More
2017-05-03 16:26
Not too long ago, there was a new kid on the block. Students of Stanford University brainstormed on the idea of launching an application based on the concept of capturing the little moments… Read More
2017-05-03 16:13
“I understand what you are going through, Arghya. But believe me, I am helpless. My slots are already filled up and I can’t see any window before 3 months”, said Mr. Pranav… Read More
2017-05-03 14:12
“What gets measured gets managed” – Peter Drucker
I was flying from Pune to Delhi and had the opportunity to accompany two PMO’s senior official in adjacent se… Read More
2017-05-03 13:18
Politics and Marketing goes hand in hand in our democratic world. The only way to win over people is communicate and market yourself. Correspondingly it is natural that most political leade… Read More
2017-05-03 12:36
“We must move from numbers keeping score to numbers that drive better actions.”
Data forms an important part of any digital marketing strategy. The data we are analys… Read More
2017-05-02 23:15
Creating credibility for a new brand is a herculean task for any new start-up. Traditionally, a large number of big brands made their fate by using the influencer power of ‘celebr… Read More
2017-05-02 20:43
For most of us, there was a time when our mothers used to put us to sleep but now that duty is performed by our respective mobile phones. Surfing the internet, checking out people’s Sn… Read More
2017-05-02 15:27
YouTube is one medium where there is something for everyone, any age group, gender or demography. It reaches out to 1.3 billion people worldwide. With the diverse content and reach, comes th… Read More
2017-05-02 13:32
Gone are the days when a few carefully curated words coupled with beautiful imagery would do the trick. Today, the customers have gotten smarter and more demanding than ever. They wish to be… Read More
2017-05-02 12:58
Bollywood for Indians is ‘Eternal love’, a conditional affection which people have towards movies and their favorite superstars. For everyone alike, Bollywood stands for ‘e… Read More
2017-05-01 22:42
Such moments: from watching a song…to online shopping…in 45 seconds
On a fine weekday evening, I was back to the hostel after a hectic day of lectures at my college. Lik… Read More
2017-05-01 20:39
Imagine you’re back in college. You are walking down the hallway when suddenly you pass the “popular” gang of girls. In passing you hear one of them, Kylie, saying –… Read More
2017-05-01 17:42
Sitting through multiple sessions of marketing management and media mix planning on the benches of SPJIMR helped me gather valuable insights on strategic brand management. Of all the strateg… Read More
2017-05-01 16:02
According to a recent survey, 70% of Marketers will spend more on social media Ads this year and Influencer Marketing is going to form a very important part of brands’ social… Read More
2017-05-01 16:01
Introduction
Market research is of paramount importance to each and every business. Traditional marketing research includes techniques based on sampling and focused group discussions. But ge… Read More
2017-05-01 12:13
“Who was India’s first prime minister? “, a mother asked her 8 year old son who did not know the answer. But the son knew “NaMo” and “Trump” as the… Read More
2017-05-01 11:41
They are the ones whose loyalties were conflicted between Orkut and Facebook, who would come back from school and “chat” with their friends on Yahoo Messenger, who swore by the p… Read More
2017-05-01 10:17
Imagine walking into an ordinary shopping mall on a festive December afternoon in the city of Chennai, India. As you enter, you see a Coca Cola activation with a twist. With an ov… Read More
2017-05-01 07:51
You may be wondering why the red suit. Well, that’s so bad guys don’t see me bleed.
This guy’s got the right idea… He wore the brown pants!!
In 2016, Century Fox r… Read More
2017-05-01 07:28
A whole or a part?
Digital advertising is an extension of traditional advertising. It has less to do with technology and more to do with the mindset of consumers. It basically provides a two… Read More
2017-05-01 07:16
At around 12:20 PM IST on May 1st, 2017, the approximate number of internet users stood at 3.62 billion. That accounts for nearly 52% of the world population. The same figure in 1997, 2… Read More
2017-05-01 03:14
India breathes Digital Marketing
Open Facebook, Twitter, LinkedIn, or any social media and scroll down a little. You would find an attractive brand ad placed swiftly among the po… Read More
2017-04-30 18:45
The Transition
Much like humanity, social media is a tale of continuous evolution. What is trending now, might become obsolete a couple of years down the line, unless steps are taken to imp… Read More
2017-04-29 18:34
The other day, A suggestion pops up – “restaurant near me” during my WhatsApp and a little bit of research helped me understand about this concept. This is a classic exampl… Read More
2017-04-29 14:41
While creating viral content is a humongous challenge on its own, the real worth of a Viral lies not in its currency but in what it does for your business.
A two-minute advertis… Read More
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