The UK’s largest network of Student business brains has chosen London PR to help raise its profile in the media.
The National Association of College and University Entrepreneurs (NACUE) is a national network of more than 260 UK colleges and universities.
The association works with more than 32,000 students every year helping to inspire thousands of start-up companies.
It also stages four national events across the year – Student Enterprise Conference, Small Companies Big Jobs, Leader’s Summit and the Varsity Pitch Competition.
The Varsity Pitch Competition is the largest national student and graduate business pitching competition in the UK.
Sponsored by Tata, the programme is open to current college and university students or recent graduates, with a first prize of £10,000 to take their business to the next stage.
In 2015 there were more than 340 entries and Tio, a robotics startup, fought off tough competition to win. Previous winners include Wyre, a bitcoin payments app; Blaze, a laser bike light and Swogo, an online retail platform.
Up to now NACUE has handled all PR in house but the continued growth of the organisation means they have chosen to call in an agency for the first time.
London PR was chosen following their successful media campaign for London School of Marketing which has won media attention including features on BBC Breakfast and Channel 4 News.
The association believes exposure to enterprise and entrepreneurship is valuable for all young people and has appointed London PR to spread this Message to national media outlets.
Johnny Luk, CEO of NACUE said: “This is a really exciting time for NACUE and we look forward to working with London PR to raise awareness of our organisation.
“We are in the process of increasing our network to more universities and we are keen to promote our ideal of encouraging young people and students to start their own businesses.
“Having our message out in the public domain is something that really excites us as we are looking forward to seeing the media coverage come through.”
Steve McComish, Managing Director at London PR said: “We are very lucky to have some incredibly gifted students here in Britain yet many of them rule out the idea of starting their own businesses.
“We are thrilled to be working with NACUE to help spread the message that entrepreneurship is a viable career path for graduates.
“NACUE is a fantastic organisation that has already achieved so much. We are delighted to be part of the next chapter.”
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