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How to Measure Social Media Effectiveness

Ah, the eternal question: Is your Social Media marketing effective? We’ve come a long way with social media measurement in recent years, but we’ve still got a long way to go. Even in 2018, only 23.3% of CMOs say they can show the impact of social media on their business: So why is this so hard? If […]

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How to Measure Social Media Effectiveness

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