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Google AdWords CPC Decreased 42% in Q4 2017

For Q4 2017, we’ve analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared to Q3’17, we found the average CPM on Adwords Search Ads decreased 30%, the average CPC on AdWords search ads decreased 42%, and the average CTR for […]

The post Google Adwords Cpc Decreased 42% in Q4 2017 appeared first on The AdStage Blog.



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Google AdWords CPC Decreased 42% in Q4 2017

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