2018-06-04 11:08
In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google AdWords Search ads to uncover the average CPM, CPC, and CTR. Compared to last year, we found the a… Read More
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Adstage, Digital Marketing Blog
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The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, and mobile ad networks like Google AdWords, Facebook, LinkedIn, and Twitter Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. AdStage has received $8.78 million in funding from Digital Garage, Verizon Ventures, Freestyle Capital, and others. Learn more at www.adstage.io. - See more at: http://blog.adstage.io/2014/10/21/adstage-integrates-twitter-ads/#sthash.1zpy7a4k.dpuf
2018-05-31 10:30
For Q1 2018, we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 ’17, we found the median CPM for Twitter placement ads increase… Read More
2018-05-30 10:29
Welcome to episode #85 of The PPC Show where we interview the best and brightest in paid marketing. This week we’re joined by Candace Kim, Product Marketing Manager at LinkedIn to… Read More
2018-05-29 11:00
A former search marketer, AJ Wilcox has years of experience in all types of digital ads, yet chooses to work with just one channel: LinkedIn. This focused positioning has allowed AJ to earn… Read More
2018-05-24 10:30
For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM for… Read More
2018-05-23 10:30
Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these changes – save the major ones – go c… Read More
2018-05-22 10:50
Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cam… Read More
2018-05-21 11:30
2018 has been one hell of a year for us digital marketers already, hasn’t it? New features rolling out, a new UI driving all of us crazy, and GDPR having us: a) Trying to figure out wh… Read More
2018-05-16 15:00
In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year CPMs increase… Read More
2018-05-15 14:35
Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we’ll be joined by Merry Morud, Associate Creative Dir… Read More
2018-05-14 11:30
B2B marketers love webinars, and for a good reason. Webinars bring SQLs. They are also engaging and easy to measure. With the right metrics, you can tell precisely if the topic resonated wit… Read More
2018-05-09 14:14
Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agen… Read More
2018-05-08 11:00
The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant. Revenue from Bing Ads… Read More
2018-05-07 11:00
Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers allocate&nbs&hell…Read More
2018-05-02 10:45
Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Nate Velazquez, PPC Account Manager at Seer Interactive… Read More
2018-05-01 11:00
As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s… Read More
2018-04-30 11:00
Twitter may not be right for every audience or every campaign, but in the right circumstances, it can be a game changer. Sometimes, it can even beat Facebook. I learned this by accident last… Read More
2018-04-25 11:00
Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means it’ll likely eat up a huge share of the t… Read More
2018-04-24 11:30
How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business. If most leads don&rsqu&hell…Read More
2018-04-23 11:30
We’ve all heard it before. You’re in a strategy planning meeting with your client (or your in-house stakeholders) talking through your digital strategy and further growth opportu… Read More
2018-04-18 11:00
Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR in… Read More
2018-04-17 11:00
Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house. If you’re r… Read More
2018-04-16 11:00
One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative mashups of o… Read More
2018-04-10 16:16
Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Heather Cooan, Founder and Principal Growth Strategist at… Read More
2018-04-10 11:00
Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful marketing tool… Read More
2018-04-09 11:00
On average, CMOs allocate 24% of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event marketing to be highly… Read More
2018-04-04 11:30
Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story, durin… Read More
2018-04-03 16:42
Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson, Social Account Manager at 3Q Digital. Sea… Read More
2018-04-03 10:30
In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off… Read More
2018-04-02 11:00
Today’s technology tools enable marketers to measure almost anything, which leads many teams to try to measure everything. With hundreds of metrics, it’s easy to get lost in acro… Read More
2018-03-28 13:00
Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being one of t… Read More
2018-03-27 11:00
When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they would tell a… Read More
2018-03-26 14:00
Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and apps more often… Read More
2018-03-22 13:00
SAN FRANCISCO, CA, March 22, 2018 /PRNewswire/ — AdStage, a closed-loop reporting and automation platform for paid marketers, today announced it raised $3M in a str… Read More
2018-03-21 11:30
When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting welcoming challenges w… Read More
2018-03-20 16:00
Welcome to episode #78 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by John Belcher, Teacher at AdSkills. Some advertisers getti… Read More
2018-03-20 11:00
About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to qualify for the Pr… Read More
2018-03-19 11:00
We’ve all been there. You’re in a meeting with your team and a few senior people. You’re reviewing the results of your latest marketing campaign. You’ve got some anal… Read More
2018-03-14 16:00
Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andy Taylor, Associate Director of Research at Merkle. Br… Read More
2018-03-14 11:30
It’s 3:15pm and you’re just wrapping up your budget optimization plan for the week. You get a ping from sales informing you of a brand new client – time to break out your t… Read More
2018-03-13 11:30
Ah, the eternal question: Is your social media marketing effective? We’ve come a long way with social media measurement in recent years, but we’ve still got a long way to go. Eve… Read More
2018-03-12 19:15
Alice is searching for new shoes on Google. As a search marketer, how do you get Alice to buy your brand’s shoes? How much would you pay for her click if she ends up buying the shoes?… Read More
2018-03-09 18:23
This week on The PPC Show, Paul Wicker and JD Prater break down the top six headlines in ad tech and digital advertising for the week of Mar 5-9th. Tune in as they cover the latest on Facebo… Read More
2018-03-07 12:00
Most digital agencies devise creative strategies for their B2B clients to capture website leads. Yet if you look at the primary customer acquisition channels for agencies, you’ll see t… Read More
2018-03-06 16:33
Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andrew Breen, the President at Outshine. In this episode… Read More
2018-03-06 12:30
We love LinkedIn ads for B2B marketing. It may be the only social media platform where you can always be sure to find highly-engaged professionals who are actually actively thinking about wo… Read More
2018-03-05 12:00
In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or billboard ad could be approximately based on the au… Read More
2018-03-02 21:58
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 26 – Mar 2nd. Tune in as they cover the la… Read More
2018-03-01 11:31
Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience? Facebook continues to provide markete… Read More
2018-02-27 17:10
Welcome to episode #75 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Ferdinand Götzen, the Head of Growth at Recruitee. I… Read More
2018-02-27 12:30
Part 1 – Campaign Budget Optimization (CBO) Basics Part 2 – Choosing An Effective Account Structure for Campaign Budget Optimization – Example Account Structure Part… Read More
2018-02-26 12:00
This is a guest post from our partner, Yahoo Gemini. To learn more about AdStage’s integration with Yahoo Gemini, go to the Yahoo Gemini Ads reporting and automation page –… Read More
2018-02-21 12:00
“Begin with the end in mind.” That was good advice back when Stephen Covey wrote The 7 Habits Of Highly Effective People so many years ago. And it’s good advice now. In fac… Read More
2018-02-20 17:18
Welcome to episode #74 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Akvile DeFazio, President of AKvertise Inc. In this… Read More
2018-02-20 12:00
70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey. At the same time, overall marketing budgets are shrinking (as per Gartner… Read More
2018-02-19 13:00
Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not dead. Even e-com… Read More
2018-02-16 22:26
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chr… Read More
2018-02-15 11:45
For Q4 2017, we’ve analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. Compared t… Read More
2018-02-14 11:26
For Q4 2017, we’ve analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared to Q3&r&hell…Read More
2018-02-13 17:45
Welcome to episode #73 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Jon Quinton, founder of Overdri… Read More
2018-02-13 11:22
For Q4 2017, we’ve analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3’17, we f… Read More
2018-02-07 12:00
If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations function… Read More
2018-02-06 16:57
Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Gianluca Binelli, founder of Bo… Read More
2018-02-06 12:00
Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for this year and you… Read More
2018-02-05 12:00
Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived authority and influe… Read More
2018-02-02 19:04
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 – Feb 2th. Tune in as they cover the la… Read More
2018-01-31 11:30
Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? Here&rsq&hell…Read More
2018-01-30 11:30
If you’re running a business in 2018, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to monetize ne… Read More
2018-01-30 11:27
Welcome to episode #71 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Frances Donegan-Ryan, Bing… Read More
2018-01-29 11:30
What makes an effective paid marketer? This question is a focus of our work here at AdStage as we build technology to help PPC marketers be more productive and successful. Looking for answer… Read More
2018-01-26 20:13
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 22-26th. Tune in as they cover the latest on Fac… Read More
2018-01-24 12:30
One of my favorite tasks in design, and specifically UX design, is taking seemingly complex ideas and organizing them in such a way as to replace that complexity with an intuitive and effect… Read More
2018-01-23 17:00
Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Tim Halloran, Head of Socia… Read More
2018-01-23 14:30
MVMT grew revenues by 300% with AdStage’s new closed-loop reporting and automation platform for paid marketers. SAN FRANCISCO, CA – January 23, 2018 — AdStage, a provi… Read More
2018-01-22 12:00
“Should I pay for social media?” It’s a question we hear a lot. And while there was a time when social media could successfully be done for free, that time is probably over… Read More
2018-01-17 12:00
Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and budget allocation to track industry ch… Read More
2018-01-16 16:46
Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re kicking off 2018 with our guest Matt… Read More
2018-01-15 12:00
Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can help you optimi… Read More
2018-01-13 00:47
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 8th – Jan 12th. Tune in as they cover the… Read More
2018-01-09 12:00
Growing new business is vital for agencies looking to stay competitive and financially stable in 2018. But as the ad budgets get tighter, and the competition tougher, which new channels… Read More
2018-01-08 12:00
Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in paid search a… Read More
2017-12-28 00:19
This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares. You’ll find tips on using Linked… Read More
2017-12-20 12:00
2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new guidelines to increas… Read More
2017-12-19 11:50
Welcome to episode #68 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Brandon Green, Director of Digital… Read More
2017-12-18 11:30
In a perfect marketer’s world, views convert into clicks, and clicks convert into purchases every time a person sees your ads. The truth is, this is rarely the case. In fact, less than… Read More
2017-12-13 11:35
Can we agree that we’re spending more time on our phones? We can’t get enough of these pocket-sized computers. The average American spends more than two hours a day on their mobi… Read More
2017-12-12 12:32
You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv’s and xslx’s you ha… Read More
2017-12-12 11:57
Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Nash Haywood, Senior Paid Media Ma… Read More
2017-12-11 12:30
Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, requesting similar… Read More
2017-12-08 22:21
This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4 – Dec 8th. Tune in as they cover the la… Read More
2017-12-06 12:30
I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: “Wher… Read More
2017-12-05 11:24
Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Mark Irvine, Senior Data Scie… Read More
2017-12-04 12:00
As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ad… Read More
2017-11-29 12:00
Amid the flurry of holiday ads, achieving a high ad rank in AdWords almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very early this year to… Read More
2017-11-28 12:00
For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages on videos… Read More
2017-11-28 11:13
Welcome back to another episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Sayf Sharif, Director of… Read More
2017-11-24 12:00
Every week, I receive emails, Intercom messages, and DMs on my personal Twitter asking to submit an article to our blog at AdStage. Many come from good writers with interesting ideas. Most d… Read More
2017-11-20 12:30
Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber security teams … Read More
2017-11-17 21:16
This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 – Nov 17th.Tune in as they cover the l… Read More
2017-11-16 12:00
Instagram doesn’t immediately spring to mind when you think about enterprise software and services, but it isn’t just for beauty brands and travel bloggers. With over 500 million… Read More
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