Early-stage and seed-financed new businesses should concentrate on creating content Marketing strategies for scale-able, organic business development.
So you have a new company. Possibly you’ve already been through an agent program, and you’ve gotten some bites from clients. You’ve gotten seed or angel sponsoring, or a Series A round, and now you have some place among-st $500,000 and a couple of million in investments—enough to finance office space and bankroll a couple of salaries for core employees like designers, developers, yet insufficient to go on a hiring spree. You need to begin constructing a buzz about your organization and getting on your prospects’ so how would you do it? Concentrate on content marketing.
Why content marketing?
Here’s why content marketing is an essential strategy for start-up companies today:
Content marketing is more effective and cheaper than traditional PR
The harsh truth is, unless you’re Google or Apple, nobody truly thinks about your press release. It’s not inclined to gain traction among the tech blogs, and spending millions on press releases and distribution is almost always money poorly spent.
However, there is a much more direct path to getting for your start-up on tech blogs: building up a visitor blog strategy. By creating informative, helpful articles that engage top tech blogs’ target audiences; we’ve helped our start-up customers get published on top sites and Killer Start-ups.
These posts may not be clearly based on your company’s mission but rather they go far towards getting your business on your prospects and can help you built high-quality back links from relevant sites, growing your search engine rankings. Besides, by making opinionated “thought leadership” content, you’re significantly more likely to get on media publications and event planners’ for interviews and talking opportunities, as the start-up Groove has found.
How can start-ups manage content marketing?
Many bigger companies contract full-time content marketing managers to create and deal with their article technique, however for your situation, that is most likely not a good idea just yet. You don’t have the capital for unnecessary hires, and besides, you’re still during the time spent working out your marketing strategy.
One option is to write all of the copy yourself. However, as a busy start-up founder with a million different things on your plate, that’s not too likely to happen, either.
So what would it be a good idea for you to do? Consider outsourcing your promoting needs to a content marketing agency. Here’s why
- It lets you hire experienced marketing writers on a tight budget.
- It helps you build your reputation as a thought leader with minimal time investment.
- It provides a scale-able model for growth.
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