Off page Seo Refers to techniques that can be utilized to enhance the position of a web site in the search engine results page (SERPs). Various people associate off-page SEO with link building however it is not just that. In general, off Page SEO needs to do with promotion techniques. Beyond website design for the reason of ranking a website higher in the search results.
Why is Off-Page SEO important?
Search engines have been making progress toward an extensive period of time to make sense of how to give back the best results to the searcher.
Off page SEO gives them a good sign on how the World (different sites and users) see the specific site. A website that is useful probably have references (links) from different sites; it will most likely have mentions on social media (tweets, Facebook likes, Pins, Google+ etc.) and it will probably be bookmarked and shared among groups of like-minded users.
Off Page SEO
Unlike off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social bookmarking
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will produce the following benefits to website owners:
Increase in rankings- The site will rank higher in the SERPs and this and this also means more traffic.
Increase in Page Rank – Page rank is a number somewhere around 0 and 10 which shows the importance of a website according to Google. It is the system made by Larry Page (one of Google’s founders) and one reason that Google was so successful in showing the most significant results to the searcher. Page rank today is one and only out of the 250 elements that Google is utilizing to rank websites.
More exposure – Higher rankings also means more exposure because when a Website ranks in the top positions: it gets more connections, links, more visits and more social networking sites. It’s like a never ending sequence of events where one thing prompts another and after that to another and so on.
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