Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Using Facebook Canvas Ads To Increase Engagement

Facebook Canvas Ads aren’t just some superfluous add-on for your advertising campaign toolbelt – they’re an efficient and effective way to pack value driven engagement into your social advertising.

Recent reports show that consumers now spend over five hours a day using their smartphones, and there is an 88% growth each year in the time people spend watching videos on their smartphones, according to AdWeek. Not to mention, up to 70% of web traffic happens via mobile device.

With more and more people are spending their online time on their mobile devices every year, it makes sense for advertisers to up their content marketing game and serve up content in the way audiences prefer to consume.

Enter Facebook Canvas ads.

Facebook Canvas ads help advertisers serve up a fully immersive mobile ad experience on Facebook that loads immediately. To give you a better idea of how you can start telling stories and showing off your products more effectively, this post will offer an overview of everything you need to create a successful Facebook Canvas ad.

What Are Facebook Canvas Ads?

Facebook Canvas ads, now called Instant Experiences, are a type of Facebook ad that are designed to capture the attention of your audience immediately. They load instantly, are mobile-optimized, and hard to miss as they take up the whole screen.

The mobile device images below shows what a Facebook Canvas ad, or Facebook Instant Experience, would look like on a user’s mobile Facebook app.

 

Facebook Canvas ads in action – image source

 

With a few clicks of a button, you can engage your audience instantly with videos, photos, swipe-through carousels, tilt-to-pan, and images with tagged products. The best part? You can do it all in one single ad.

Why Facebook Canvas Ads?

But, why use a Facebook Canvas ad over any other type of ad? When push comes to shove, your options aren’t limited in terms of where you can advertise and what type of ad you create.

Here are some of the benefits of Facebook Canvas ads to consider as you’re deciding whether or not to run a Facebook Canvas ad:

  • Deliver your message immediately. One of the top benefits of Facebook Canvas ads is you can start telling your message immediately. They load instantaneously, are mobile-optimized, and are designed to push out other mobile distractions.
  • Easy to create. While it’s true you can create your own experience using your own design team, not every small business has the same resources as a large enterprise. But, Facebook has you covered. You can use one of their easy-to-use templates and get your ad up and running in no time at all.
  • Quick load times. How long do you sit and wait around for a video to load? Probably less than a second, right? These types of ads are designed to load up to fifteen times faster than regular mobile ads.
  • Tell better stories. Canvases allow you to build multimedia stories (a mix of images, text, videos, CTA buttons, etc.) and present your story as a full-screen experience. You’re not just delivering a quick message; you’re telling a story.
  • Reach your advertising goals. Are you looking to capture new customers, increase engagement, boost conversions, drive brand awareness? With FCAs, you can set a goal, create a clear message, and easily analyze the results.

Consumers see an average of 5,000 ads a day. A Facebook Canvas ad can help you shut out the noise of the Internet, and allow your customers to focus on you.

Type Of Facebook Canvas Ads

Depending on what type of product or service you are advertising, your goals for different campaigns will vary. The good news is that Facebook allows you to create different types of Facebook ads depending on your goals.

 

Show off your products with an instant storefront Facebook Canvas ad – image source

 

Here are a few different types of ads you can create with Facebook Canvas ads:

  • Instant storefront. This type of ad allows you to showcase your products in a grid layout. This helps you show more of your products in one place.
  • Instant customer acquisition. Are you looking to bring customers on board? You can create a mobile landing page that encourages conversion.
  • Instant form. If you know customers won’t purchase your product immediately, but will be interested in learning more, you can create a form where they customers can leave their contact information.
  • Instant storytelling. This type of ad allows you to provide an engaging way for users to learn more about your brand, products, or services.
  • Instant lookbook. Your customers no longer need a catalogue to browse your products. You can create a Facebook Canvas ad that features multiple products.

It doesn’t matter what your product or service is, if your ultimate goal is to instantly showcase your brand, Facebook Canvas ads are for you.

How To Create A Custom Facebook Canvas Ad

The process of creating a Facebook Canvas ad is intuitive, and Facebook provides a guide that will lead you through the process at any time. However, here is a quick overview of how to create your ad.

Process Of Creating A Facebook Canvas Ad

Gettings tarted with Facbeook Canvas ads is incredibly easy. In fact you can check out the entire 7 step process below: 

  1. Click on Ads Manager, click on “ads,” and then click “create.”
  2. Pick an objective that supports Instant Experience and name your campaign.
  3. Fill out details including audience, schedule, budget, etc. and click “continue.”
  4. Consider your ad goals and select your ad format (carousel, single image, single video, slideshow or collection).
  5. Check the box for Add an Instant Experience (If you selected “collection” in the previous step, Facebook will automatically skip this step.) Then, click “Build a custom Instant Experience.”
  6. Name your Instant Experience, add, arrange, and name components, and click “save.”
  7. Preview your Instant Experience and click “Finish.”

And, that’s all you have to do to get your instant experience up and running. Please keep in mind, however, to follow Facebook’s suggested specs for a canvas ad as outlined below.

Photo Specs

  • Image size: Full width is 1,080 pixels, and a full-height image is 1,920 pixels. Tilt-to-pan and tap-to-expand options will allow you to use wider and taller images.
  • .png or .jpg only.
  • Up to 20 photos.

Video Specs

  • Minimum resolution of 720p.
  • Portrait orientation and not making videos full screen are the recommendations.
  • It’s recommended that the collective run time of your videos not exceed 2 minutes, but Facebook will allow you to run longer videos.
  • .mp4 or .mov only.

If you follow these easy steps and keep your photos and videos within the suggested parameters, your ad will turn out nicely.

Wrap Up

Facebook Canvas ads, or Instant Experiences, are a solid advertising method if you’re looking to appeal to mobile users, crowd out the noise from other advertisers, and boost engagement.

While it’s easy to create your own Facebook ad, you may not always have the time. Don’t worry. The team at KlientBoost has your back. For more information about how expert advertising services, contact us today. We’d love to discuss how we can help you build a killer creative campaign.

 

The post Using Facebook Canvas Ads To Increase Engagement appeared first on KlientBoost.



This post first appeared on KlientBoost - PPC Management And CRO Experts, please read the originial post: here

Share the post

Using Facebook Canvas Ads To Increase Engagement

×

Subscribe to Klientboost - Ppc Management And Cro Experts

Get updates delivered right to your inbox!

Thank you for your subscription

×