If you’ve been following what we’re doing at KlientBoost, you know we recently released our Adwords Mastery course, limiting our seats to give the personalized attention we think each student deserves.
Since its release, we hit our goal of 50 sign-ups for our AdWords Mastery course, and over 1,000 people have expressed interest in our upcoming Facebook Advertising and CRO/Landing Page courses.
First, with the high demand for the AdWords Mastery course, we’ve decided to open up the course for 50 more people to join at the same price as the initial 50.
So, now for the people who are bustling along in the AdWords Mastery course already, the question remains: when will the next course be released?
Well, the wait is finally over…
We’re launching our Facebook Advertising Mastery course this Monday, August 14th to the general public.
At least 50% of our clients growth over the past couple of years has been due to Facebook advertising alone — so it, of course, makes sense to give our internal processes for this channel some outward exposure by including as part of our KB Academy course offerings.
We’ve started out on a good note with our gargantuan AdWords course, which provides a much more effective approach to Google AdWords compared to any course you may have signed up for or considered signing up for before.
Our Facebook Advertising Mastery course is no different — packed full of enough value for even the most experienced Facebook advertiser to find benefits, but easy enough to navigate through for the novices.
It comes with upgrades, quizzes, expert interviews and more goodness that will make it even better than it is now.
In addition to that, we’re also giving all students access to our internal Slack channel, so you can ask any questions that you’re curious about – doesn’t matter if you’re in-house, a business owner, or part of an agency — and get responses back from me directly.
Those who are part of our Slack channel for AdWords Mastery can speak to its value:
“I’ve been a fan of the KlientBoost blog for a couple of years. It’s my go-to resource for PPC strategies. KlientBoost is one of the top PPC agencies in the world, so buying this course was an absolute no brainer. The value I have received since from not only the curriculum, but the Slack channel has been incredible.”
– Micheal Brennan, SMBclix.com
How Much Does It Cost?
As you may know, we’re currently offering discounted bundled packages for a select number of individuals who are also interested in our interested in adding on the Facebook Advertising Mastery course and CRO/Landing Page course along with AdWords Mastery for triple the value.
After 11:59 p.m. on August 30th, our course pricing will go up to the regular price of $3,000 per course ($9,000 for all 3), so don’t wait until the last minute to sign-up for the special discounted bundled price of $2,000 for all 3 courses.
Just like the AdWords Mastery course was initially, the Facebook Ads Mastery and CRO/Landing Page courses are restricted to 50 seats each, so act now to make sure you have your spot reserved.
You can pay for it all at once or break up the payments in four months.
What the Facebook Advertising Mastery Course Entails
The Basics: You have to understand the rules of the game before you can become a pro at it. In this lecture, you’ll discover the history of Facebook advertising, how ads work, when to use Facebook vs AdWords, where Instagram fits in, targeting possibilities, how to navigate Facebook Business Manager, and some unknown Facebook secrets.
The Most Powerful Audiences: Your target audience could be very different than it is on other paid channels. In this lecture, you’ll discover where you can go to gain insight on your Facebook audiences and how they engage, the differences in targeting and crafting ads for hot vs cold audiences, and how to use the offer thermometer to get ideas for A/B testing.
The Ad Blueprint: Ad options and types on Facebook vary from those on AdWords or other PPC channels. In these lessons, you’ll discover the various ad types, how to tap into the power of dark posts, and the difference between iterations vs. redesigns.
Stronger Research: How do you know if you’re spending your time researching what’s going to provide the most value for your campaigns? We’ll cover full funnel analysis, graph search, audience insights, and competitor comparisons — everything you need to know to get both a holistic and granular view of the Facebook advertising landscape.
Setting Things Up for Success: In these lessons, you’ll discover how to set up campaigns, ad sets, targeting combinations, bidding and budgets — all while keeping your funnel in mind. We’ll also cover how to track everything, so you can see how effective your campaigns are overall.
Optimization Work: You should not just set and forget your Facebook ad campaigns. There are certain weekly and monthly routines that you’ll want to be aware of. Additionally, we’ll show you different attribution models, so you can ensure you’re not inaccurately giving credit where you shouldn’t.
Instagram Ads: Wouldn’t it be amazing to have a crystal ball telling you exactly what to do on Instagram? That’s exactly what we go over in this section: when to use Instagram vs Facebook ads, or both? We’ll cover important distinctions between the two platforms as well as how to use Instagram for influencer marketing, so you’re not spending ad dollars on this platform.
Scaling & Growth: You got the top or mid funnel conversion, now what? This Facebook course will tell you what to do to move people from one step to the next, closer and closer to your core offer/goal. Facebook is great for brand awareness, but it can be used to drive conversions if you know how to scale, grow and measure accurately.
The Most Important Things to Remember: All PPC channels have their differences — so just because you have dabbled in AdWords or taken our AdWords Mastery course doesn’t mean you can apply all the same tactics to Facebook. We’ll leave you with the most important points from your lessons to carry with you as you move forward in your Facebook advertising efforts.
Why You Should Enroll
I’m a big believer in spending my time wisely, so that’s what I “do” much more these days than ever before.
But I also know one thing – “I don’t know, what I don’t know”.
Even if you believe you know everything about Facebook, I challenge you to challenge your assumptions and try this course.
It’s quick if you’re a fast learner and it comes with a 100% money back guarantee if these methods in this course don’t either help you save or make more money than the cost of the course.
Just to reiterate, end of August, our course pricing will increase. If you purchase now, you save $7,000 that you would otherwise have to pay for all three dollars. That’s a HUGE deal, which is why we are restricting this pricing to early bird sign-ups only.
All of these courses apply to all people and all businesses of all sizes — so yes, that means you can find some value in taking even one of them.
Welcome to all you soon-to-be KB Academy students. And for those already enrolled in AdWords Mastery, see you back at KB Academy for another great session!
The post The Ultimate Facebook Advertising Course: KlientBoost Adds To KB Academy Curriculum appeared first on KlientBoost.