2020-12-15 17:00
We’ve researched all the articles and data and we’ve made this blog post your one-stop-shop about everything ‘bottom of funnel’ and how to create campaigns that will… Read More
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Welcome to the KlientBoost blog where we regularly feature content with in-depth tips and strategy on improving the performance of your AdWords campaign.
2020-12-02 19:01
As someone who is trying to grow a business, my goal is to find potential customers wherever they’re at in the different stages of the buyer’s journey and to lead them to the pro… Read More
2020-11-20 20:04
Very often, your ability to succeed in digital marketing often comes down to your ability to execute on tried and tested tactics, as well as novel trends.
At the moment, you might f… Read More
2020-11-17 20:26
Launching a new brand with PPC or paid advertising isn’t easy. And in a pay-to-play arena such as pay-per-click, it’s important that you don’t spend too much time working t… Read More
2020-11-13 18:19
If I had a dollar for every time I’ve been asked some version of “What’s a good ROAS?” I would have a great ROAS. (Technically the ROAS would be infinite because I&rs&hell…Read More
2020-11-05 20:48
Mobile apps. Instagram feeds. Physical stores. Your customers are everywhere.
And they expect more and more.
87% of consumers think brands need to put more effort into providing a seam… Read More
2020-11-02 18:18
Online marketing consists of many tactics, and there’s often some confusion regarding where content creation fits into the equation.
Content marketing is a subgroup of marketi… Read More
2020-10-27 21:03
Search Engine Optimization (SEO) is one of the most important factors in digital marketing that decides whether your business’s online presence will fail or prosper. Content, technical… Read More
2020-10-23 17:18
Online marketing consists of many tactics, and there’s often some confusion regarding where content creation fits into the equation.
Content marketing is a subgroup of marketi… Read More
2020-10-20 20:16
For many successful brands, market segmentation is their North star.
It’s the guiding light for marketing messaging and ad campaigns.
Some people, though, try market segmen… Read More
2020-10-16 20:18
Do you have a dream buyer persona for your product or service?
Do you find yourself disqualifying more leads than you are closing sales?
Why is your perfect audience not bu… Read More
2020-10-12 14:59
We’re all witnessing the explosion of podcasting as a medium for storytelling and brand building.
Over 60 million people in the US listen to podcasts every week. These listene… Read More
2020-09-29 22:05
Is your goal to increase sales, drive downloads, sign-ups, or email list subscribers?No matter what your marketing campaigns goal is, you will need a compelling call-to-action to guide your… Read More
2020-09-21 19:23
There’s a good chance you’ve put in a ton of hard work and built the business of your dreams.
What happens next?
It’s time to figure out how to not only get the word… Read More
2020-09-17 21:52
Would you like to improve the performance of your search campaigns?
We’ve been able to show CPC decreases of 30% and conversion volume increases of 27% using a new recipe. Kee… Read More
2020-09-14 18:31
Social media is an incredibly powerful form of communication, not only for people to stay in touch online with friends and families but also for businesses just like yours to have a direct l… Read More
2020-09-10 18:47
Ever wonder how to know if your pixel is firing correctly? Well, there’s an app, I mean Chrome extension for that. It’s called the Facebook Pixel Helper. It acts as a… Read More
2020-09-08 22:07
If you think using a marketing funnel is a good marketing strategy, then you’re dead wrong.
I know. That’s super harsh.
But I have some great news for you.
While all the… Read More
2020-09-04 00:11
What Is A/B Testing And How To Do It Effectively
In a constantly changing field like digital marketing, it’s easy to get overwhelmed with all the new strategies involved with… Read More
2020-08-31 23:34
By now you’ve probably heard of the 4 Ps of Marketing. They’ve been around forever, everyone knows them and they work. BUT why practice traditional marketing that hasn’t ch… Read More
2020-08-27 18:50
I want to take you back to memory lane when you were 16 years old and a hopeless romantic.
You’ve just had the most amazing day with your new crush, flowers are blooming, sun is shi… Read More
2020-08-07 17:00
Facebook Algorithm: How it Works & 18 Tips to Beat It“My content doesn’t get the same reach on Facebook that it used to!”
“Why does Facebook constantly change… Read More
2020-07-30 23:06
Every now and then, there’s a company that manages to take over an industry, despite its newcomer status and a decent playing field of competitors.
If you study the graphs associate… Read More
2020-03-23 10:39
EDITOR’S NOTE: This article was updated on March 23, 2020. We’ll continue to update as we come out with new data and improvements.
During what definitely feels like catastrophic… Read More
2020-03-20 15:02
If you’re up to date with the latest Google trends then you’ve definitely heard of Smart Bidding before.
But if you’re a laymen search marketer or just getting started in t… Read More
2020-03-19 22:39
EDITOR’S NOTE: This article was first published on March 19, 2020. We will continue to update as we come out with new data and improvements.
During what definitely feels like catastrop… Read More
2020-03-19 21:51
No PPC strategy is perfect. And even the strongest tactics that all of us have grown to rely on will eventually be made obsolete by more intuitive algorithms, automations, and advertisers.
T… Read More
2020-03-05 14:06
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Link Building doesn’t have to… Read More
2020-03-05 01:15
Scaling Facebook Ads profitably is one of the toughest challenges digital advertisers face. The more money you spend, the higher the CPMs (cost per million impressions) and CPAs (cost p… Read More
2020-02-27 14:10
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering the Bottom Feeding Approach doesn&rs&hell…Read More
2020-02-26 22:32
I know that when you think of increasing the quality search traffic of your paid advertising campaigns, the term “bottom feeding” isn’t the first thing that comes to mind… Read More
2020-02-20 14:05
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Growth Hacking doesn’t have to… Read More
2020-02-06 14:15
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Course Marketing doesn’t have… Read More
2020-01-23 14:04
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Social Proof doesn’t have to b… Read More
2020-01-15 23:24
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Customer Experience doesn’t h… Read More
2020-01-08 23:58
Exact Match is one of the most commonly used keyword match types available to Google Advertisers in their PPC campaigns. As opposed to its other keyword match type counterparts, Exact M… Read More
2020-01-04 01:21
For starters, when we speak of Google Search Partners we aren’t talking about any advertiser who decides to team up with Google as their PPC platform. Not everyone advertising on Googl… Read More
2020-01-02 23:00
There’s a reason Facebook Ads hidden interests are called “hidden…” Facebook is no longer the advertising gold mine we once knew. The days of cheap CPMs, no competit… Read More
2019-12-26 19:11
When Google first introduced Enhanced CPC bidding back in 2010, it dynamically adjusted campaign bids for keywords and ads that Google thought were more likely to convert.
But as we enter a… Read More
2019-12-23 18:50
There’s a reason the best rating you can get with Google seller ratings is “five gold stars” – these value packed ad extensions stand to potentially make you quite a… Read More
2019-12-18 18:37
If you’ve ever thought about getting into the PPC world you’ve had to ask yourself how much Google Ads costs. And as the name implies, Pay-per-click advertising can get quit… Read More
2019-12-16 19:37
Distinguishing PPC bottom of funnel optimization from the rest of your marketing funnel isn’t as easy as sitting back and waiting for your users to float through your conversion forms… Read More
2019-11-28 04:21
When it comes to optimizing your ultimate conversion volume, landing page form statistics might not be your highest priority. But when it comes to the final exchange of contact information i… Read More
2019-11-26 23:47
Remarketing Lists for Search Ads (RLSAs) may not be the first thing on your mind – let alone RLSA stats – for when you think of easy conversions. It seems like remarketing is a w… Read More
2019-11-22 00:49
If you were canvasing the web looking for places wherre numbers were going to be vital, landing page stats wouldn’t be where I would first look. Personally, when I think landing pages… Read More
2019-11-21 21:10
In order to make the most of your LinkedIn Ad campaigns, it’s important to understand which LinkedIn Advertising stats are worth paying attention to.
LinkedIn Advertising is a great ma… Read More
2019-11-21 14:39
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Chatbots doesn’t have to be co… Read More
2019-11-20 19:05
There seems to be an endless sea of Google Ads PPC Stats floating around the SERPs these days. And if you don’t know which metrics are valuable and which are valueless, you can find yo… Read More
2019-11-16 00:44
Facebook Canvas Ads aren’t just some superfluous add-on for your advertising campaign toolbelt – they’re an efficient and effective way to pack value driven engagement into… Read More
2019-11-15 00:44
LinkedIn Advertising is a great marketing platform for Business-To-Business (B2B) marketing campaigns – and if you’re looking to convince your higher ups just how great of a plat… Read More
2019-11-14 14:30
If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!
Did you know that mastering Marketing Experiments doesn’t… Read More
2019-11-08 21:25
The growth of Google Shopping has transformed retail search marketing over the past few years. Local stores and sellers who don’t want to be an anonymous row on Amazon are finding valu… Read More
2019-11-07 14:15
If you like what you heard on this week’s episode be sure to give us a Review, Like, or Share to help support our channel!
Did you know that mastering Brand Storytelling doesn&rsq&hell…Read More
2019-11-05 19:39
If you put any weight behind the saying “trust but verify,” then you’ve probably been looking form some Facebook Remarketing statistics to back up how powerful they claim t… Read More
2019-10-31 13:06
Did you know that mastering Microsoft Ads doesn’t have to be complex?
To show you, we’ve interviewed three Microsoft Ad experts to give you their opinion and viewpoint on how to… Read More
2019-10-30 16:09
Developing the right Unbounce landing page strategy for any vertical is hard… Let alone for eCommerce.
A successful eCommerce Unbounce landing page requires a careful blend of differe… Read More
2019-10-29 15:43
It doesn’t matter if you’re a local brick-and-mortar business or a national advertiser, geotargeting has opportunities for you.
By personalizing your ads and landing pages with l… Read More
2019-10-24 13:01
Did you know that mastering Quora Ads doesn’t have to be complex?
To show you, we’ve interviewed three Quora Ads experts to give you their opinion and viewpoint on how to be succ… Read More
2019-10-23 23:23
You may have heard of Dynamic Product Ads for Facebook before. But don’t make the same mistake so many have made by conflating them with ordinary Facebook remarketing ads.
As powerful… Read More
2019-10-22 13:00
There’s a vital difference between normal Google ads and Google Shopping ads that makes your Google Product Feed so important. That’s the fact that Google Shopping campaigns &hell…Read More
2019-10-17 13:05
Did you know that mastering Cold Email doesn’t have to be complex?
To show you, we’ve interviewed three Cold Email experts to give you their opinion and viewpoint on h… Read More
2019-10-15 21:49
For a long time, the Google Ads Display Planner was its own thing.
That is, the Display Planner was a standalone tool designed to help businesses extend the reach of their Display Campaigns… Read More
2019-10-10 20:20
Did you know that mastering Content Marketing doesn’t have to be complex?
To show you, we’ve interviewed three Content Marketing experts to give you their opinion and viewpoint… Read More
2019-10-02 22:52
Did you know that mastering Google Shopping Ads doesn’t have to be complex?
To show you, we’ve interviewed three Google Shopping Ads experts to give you their opinion and viewpo… Read More
2019-09-27 23:02
You may have heard of dayparting before when it comes to scheduling social media posts. But the truth is that prioritizing when your content shows to better maximize user engagement can help… Read More
2019-09-26 23:20
Holy s#!t!
That’s the first thing that comes to mind when someone asks me what we’ve learned since our $500K MRR (monthly recurring revenue) milestone.
You’d think we&rsquo&hell…Read More
2019-09-25 18:38
Did you know that mastering Influencer Marketing doesn’t have to be complex?
To show you, we’ve interviewed three Influencer Marketing experts to give you their opinion and view… Read More
2019-09-19 18:11
Did you know that mastering Reviews/Ratings doesn’t have to be complex?
To show you, we’ve interviewed three Reviews/Ratings experts to give you their opinion and viewpoint… Read More
2019-09-11 23:47
Did you know that mastering LinkedIn Ads doesn’t have to be complex?
To show you, we’ve interviewed three LinkedIn Ads experts to give you their opinion and viewpoint on how to… Read More
2019-09-04 23:51
Did you know that mastering SEO Tools doesn’t have to be complex?
To show you, we’ve interviewed three SEO Tools experts to give you their opinion and viewpoint on how to be suc… Read More
2019-09-04 23:51
Did you know that mastering SEO Tools doesn’t have to be complex?
To show you, we’ve interviewed three SEO Tools experts to give you their opinion and viewpoint on how to be suc… Read More
2019-09-04 19:18
Did you know that mastering Facebook Ads doesn’t have to be complex?
To show you, we’ve interviewed three Facebook Ads experts to give you their opinion and viewpoint on how to… Read More
2019-08-23 17:00
You may have seen posts about Expanding Text Ads expanding again in recent weeks. Don’t worry, it’s not double vision kicking in.
Google has decided to double down on the expansi… Read More
2019-08-22 17:00
If you’re anything like me, scaling your Facebook ads was on your mind as soon as you got your first conversion.
And if you’re taking baby steps, the first thing most marketers t… Read More
2019-08-15 23:04
There’s been a ton of negativity around Google Ads Express (formerly AdWords Express) and how smart/speedy they really are. One main gripe is that these automated ads turn up in non- r… Read More
2019-08-14 23:19
Knowing which Facebook ad type to choose from is more than just a quick decision you can make at the last minute before creating your ad assets. Facebook provides the tools you need to run a… Read More
2019-08-13 22:05
There’s been a ton of negativity around Google Ads Express (formerly AdWords Express) and how “smart” Smart Campaigns really are. One main gripe is that these automated ads… Read More
2019-08-02 22:52
If you’ve ever wondered if Google Callout Extensions are right for your ad campaigns, you’ve come to the right place.
It turns out that regardless of how good you are at ge… Read More
2019-08-02 17:50
With all the different avenues within social advertising to wander down, you may’ve ran into Facebook messenger ads before.
But with the long list of possible resources to invest in, y… Read More
2019-07-29 19:56
You may have used the Facebook power editor before. And if you are experienced in Facebook advertising you’ve definitely played around in the Facebook Ads Manager.
However, recently… Read More
2019-07-27 19:57
Managing your Google Ads Settings is now a feature that Google offers to help users better control and enhance their user experience on the search engine.
What does this mean?
It means tha… Read More
2019-07-18 20:00
Editor’s Note: This post has been updated with even more PPC marketing knowledge for beginners and experts to put to use.Original Publication Date: January 13, 2016
You may have come a… Read More
2019-07-18 01:24
Google Ads RLSA may sound like a disease you want to avoid – but don’t let the acronym put you off.
In fact, you can only catch good things (new customers) by using Google Ads Re… Read More
2019-07-12 19:54
When it comes to Facebook banner sizes it’s important to remember all the different types of images you’re dealing with. When you’re asking about Facebook banners there are… Read More
2019-07-09 21:46
What’s the difference between the Facebook Audience Network and ordinary Facebook Advertising?
In fact, what makes social advertising so special in the first place?
These are the types… Read More
2019-07-02 23:05
An organized and optimized Google Merchant Center is the backbone of every successful Google Shopping campaign. For a simple definition, you can consider the GMC a comprehensive dashboard fo… Read More
2019-05-06 22:41
I know you’ve heard of Facebook Messenger marketing. I know you’ve heard of chatbots. And you may have wondered are chatbots as amazing as they say?
I’m here to tell you t… Read More
2019-03-22 19:00
Conversion rates are a big part of why PPC is so much fun.
PPC marketers get to see the ups, the downs, and the steady rolling of our pay per click marketing efforts. We “sorta”… Read More
2019-03-21 08:00
EDITOR’S NOTE: This blog post has been updated with more tactics and links to benefit our readers
Original Post Date: January 26, 2016
Have you ever thought of retargeting as playing… Read More
2019-03-19 18:00
Editor’s Note: This post has been updated with more content and better links to better serve the interests of our audience
Original Publication Date: October 9, 2017
Amazon advertisin… Read More
![Match Types: Making The Matches That Count In Google Ads [3.0]](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333948-664514529.w320.jpg "Match Types: Making The Matches That Count In Google Ads [3.0]")
2019-03-18 08:00
Editor’s Note: This post has been updated again to provide a more comprehensive overview of match types for our readers – enjoy :).
Previously updated on February 20, 2018.
In se… Read More
2019-03-15 19:00
Editor’s Note: This post was updated on March 15, 2019.
By now, you most likely know that Google doesn’t allow the traditional Google Ads exit popup.
According to their policies… Read More
2019-03-14 18:22
Editor’s Note: This post has been upgraded with more tactics and relevant links to better help our readers — hope you enjoy .
Original Publish Date: May 14, 2013
Pay-per-click a… Read More
2019-03-08 20:00
Editor’s Note: This post was updated on March 8, 2019.
Did you know that even the best conversion-focused landing page will fall flat on its face if the lead magnet sucks?
Maybe… Read More
2019-03-01 20:00
Editor’s Note: This post was updated on March 1, 2019.
When you want to increase CTR, it’s important to understand why you’d want to do so. Some advertisers focus solely on… Read More
2019-01-31 23:33
The term “digital marketing” covers an awful lot of stuff.
If you’re already promoting your business through the internet or connected devices, guess what? You’re a d… Read More
2019-01-22 00:55
Apple Search Ads have been around for a couple of years now, but the online advertising market is still adapting to them.
Shoot, Apple is still adapting to running their own paid ads ne… Read More
2019-01-17 22:59
Online advertising is no longer an add-on strategy or consideration to improve your brand’s strength; it’s a must if you want to succeed in the modern consumer space.
Updating y… Read More
2019-01-04 05:30
It’s been some time since Dynamic Search Ads made their appearance on the digital advertising scene. Originally released back in 2011, they’ve since gone through some seriou… Read More
2018-12-28 23:44
It’s 2018 — nearly 2019 — shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong.
If you’re struggling to incorpor… Read More
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