Social Media marketing is the new tool for the online business, and has shown a promising rise, the recent years. Social Media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media. No matter what you sell and who your target audience is. Using social media as a marketing tool is a great way to you grow your brand, your business, and make money.
Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:
Increase Targeted Traffic
Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit, pin posts on pinterest or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. A very simple and easy way to increase your targeted traffic.
Boost your SEO and High Rankings
Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs). Easy trick for high rankings on search engines.
Connect with Customers & Industry Leaders
Social media leads to real relationship building. Twitter, Facebook, Pinterest, and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.
You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.
Social Media and Viral Marketing
As people view Twitter, Facebook or Pinterest as social networks and not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted. An easy way to create a viral marketing for your business
Targeting and retargeting with Ads.
The highly customizable nature of social media ads. One of the reasons why social media is so very important for your business. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.
Get noticed at events
It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.
The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.
Builds Brand Loyalty
Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a loyalty group of people who share a vision.
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