What are the challenges a marketer should be aware of in the new year? If you are asking this question, good for you. It’s not too late to adjust your strategy to adapt to the new things. Take a look at this easy-to-understand slideshare to learn more about the 5 top trends in 2016.
#1 Interactive Content
Marketers will need to come up with more creative ideas and implement innovative tech in order to create Interactive Content that have better efficiency in catching customer’s attention.
#2 Wider-scale MarTech Adoption
Marketing Technology (MarTech) will be more diverse, developed and user-friendly in 2016. The ones who can understand how to utilize MarTech to optimize strategy will become the new winners.
#3 “Pay to Play” on Social Networks
Organically, Facebook only shows a brand’s posts to 16% of its fans and the tweet only reaches about 10% of followers. Social media advertising is a must to just enter to the game, which means more budget and targeted social message needed. Also remember, social media like Facebook still keeps updating their algorithm and releasing new tools. Marketers will have to be responsive to any new changes ahead of competitors.
#4 Marketing Relationship Management
According to Web Strategies Inc’s forecast, marketers will increase total Digital Marketing spend to 35% of total budget and 54.1% of them prioritize marketing content above all other marketing sub-groups in 2016.
In the context of more self-generated content, distributing brand messages through self-owned media might be less efficient or need more budget to support. Hence marketing relationship with industry influencers becomes more and more important in content distribution and amplification strategy. Reaching out to communities and social groups will be a requirement.
#5 Customized Message to Customers in Different Channels
Customers are used to ignoring mass-distributed messages. A brand needs to personalized the conversation with customers to increase meaningful interaction and profit. The challenge is how to adopt the right marketing automation technology to make this process actionable and efficient.