Google Adwords can be a a law firm’s best friend. 96% of individuals looking for legal advice use the internet.  Since attorney marketing has drastically changed over the past decade, Google Adwords offers technology that lets firms attract clients they want.

In this Pepper Talk, our  Partnership Development Manager, Daniel DeMaria, explains why paid advertising (PPC) on Google AdWords will jump start any law firm’s success by creating needed visibility.

Here he demonstrates how the public searches for lawyers so your business can make certain decisions to utilize that buyer behavior. AdWords is a tool that guides businesses in diverse industries toward success. It’s no different for law firms. Say goodbye to the yellow pages forever, because being on the front page of Google is everything.

Why Use Google AdWords?

• 96% of individuals looking for legal advice use the internet
• Heightened visibility on Google
• PPC drives business and traffic to your website

Rather than beginning your AdWords journey in the dark, make sure you and your marketing team develop a strategy. There are specific aspects of your business that you will want to make clear because  digital advertising can be expensive.  A developed strategy will help pinpoint what you really need.

1. Decide on practice areas you want to target
2. Decide on geographic areas you want to target
3. Choose which areas you want to avoid targeting
4. Create a well-crafted, relevant website landing page

For a much closer look into the world of attorney marketing, check out our newest white paper, Attorney Advertising, Understanding the Importance of Google Advertising. It’s a step-by-step guide to help local law firms thrive in an ever-changing market.