Moving, marriage, having a baby, or switching jobs come with a laundry list of changes. And many of these changes require people to make purchases. These purchases aren’t impulsive or emotionally driven, yet super-intentional and necessary.
We often refer to purchase decisions driven by major life events as macro-moments.
We relate them to a sense of urgency. They exude a “I need it now” mentality that can cause them to choose what businesses present products to them first. This is where life event Targeting comes in.
As advertisers, take advantage of these moments!
If consumers decide on what’s presented to them first, get to them first!
By paying close attention to the consumer journey, you can utilize life event targeting. Take a look at just a few of these major life moments that can result in revenue for your company.
In addition to macro-moments, the consumer path to purchase is important during the slightly smaller moments as well. Learn more about multi-channel targeting and the path to purchase to better your advertising strategy.
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