Your company is holding a seminar or Presentation relevant to your expertise. The first step you should take is to record the whole thing on camera. Edit and upload your video to Youtube. And presto, you’ve got a video Webinar to promote through various platforms. Planning this event takes a lot of effort. Once the presentation ends, you have an opportunity to promote it in a variety of ways that will boost your SEO. Here’s 7 ways how:
1. Create 2 to 3 Blog Posts
Turning your Video Webinar content into blog posts is very simple. There are several options for tackling this:
If you had an external presenter… Ask the Presenter if they are willing to write about the topic presented or about themselves as a guest post to your blog. It’s not just helping your company either; a guest post on your blog helps the speaker boost their authority on the topic and gives an opportunity to link together their company, blog or profiles with yours!
If you had an internal presenter… If the presenter was an internal employee, they should be required to write at least one blog post summarizing the same topics as the webinar. Additional blog posts should go into more detail, and discuss further research that is not fully discussed in the presentation.
If the presenter is unable to write a blog post, have another member of your team take the transcript of the webinar and form it into written content. Remember, we write different than we talk, so this task needs to be given some time to create. Make sure once its written, that the author and presenter connect to go through the accuracy and edits of the content
2. Create Short Videos
Webinar videos have a tendency of being long. The long version should live on your website or Youtube page, but do not use the long video as promotional content. Instead, create short ones, with resourceful information.
We also suggest creating a 5-minute highlight reel. This will not only benefit your SEO now, but it will help promote future webinars and events. It displays the style, tone and expertise of your company. This can entice potential speakers and viewers for your next presentation.
Upload all the short videos to your Youtube page, and optimize accordingly.
3. Create a Whitepaper or eBook
Depending of the topic of the webinar, creating a whitepaper or ebook could compliment your efforts. Use the slides or the transcript of the webinar as a roadmap for creating this content.
It may be helpful to have the presenter provide the webinar presentation prior to the broadcast. This way you can have all the written content ready. Send out an email after the webinar and suggest downloading this content as a summary of the presentation.
Create landing pages with forms for others to download this information. Include your highlight video reel on this page for a visual appeal. Promote the landing pages on social media to gain more reach.
4. Create a Slideshare
If your presenter uses a presentation with slides during the video webinar, upload the slides to Slideshare. Remember, when uploading to Slideshare, it will automatically copy all the text from the slides and put it into the body of the page. Make sure this written content make sense, and if it doesn’t, you can edit it.
5. Use Questions from the Video Webinar as a FAQ Blog
It is a given that people will have questions during the webinar. Since it is pre-recorded, go back into the video, and note all the questions and answers, and form them into a blog. Putting this information together takes very little time & effort, but the presenter may want to make a lot of edits to their responses to sound good on paper.
6. Make Infographics
Infographics can either be stories or statistics. Your video webinar may not perfectly transform into the perfect infographic, but you can do a little more research into one of the topics. Brainstorm with your marketing team about visual explanations that may work in an infographic. It can even be a visual element of one of the blog posts.
7. Make Micrographics
Once you have your infographic created, take pieces of it and create a micrographic. These work perfectly for social media sharing to link back the to full infographic which is most likely housed in your website or blog. Take quotes, statistics, and examples from the presentation and transform them into a colorful visual.