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Taking Advantage of Data: Adding Science to the Marketing Game

With advancements in technology (i.e. Cloud), it is easier now, more than ever, for marketers to access and interpret data. Thus, it is critical that marketers today take time to consider the many ways to take advantage of data Science in order to enhance Marketing productivity. In addition to data science, such a movement is accompanied by a number of other newly crucial complements to traditional marketing, including machine learning and predictive analytics.

courtesy of thinkwithgoogle.com

In a recent think with Google article, Alison Wagonfeld, Vice President of Marketing at Google Cloud, discusses the importance of blending data science with creative thinking in order to increase Marketing Productivity. Three major strategies that she believes are essential to achieving this goal are focusing on data integrity, establishing and committing to an experimental mindset, and setting specific, incremental business goals. Read the full article, Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World, to learn more.

think with Google infographic

courtesy of thinkwithgoogle.com

Looking to enhance your marketing strategy? Check out our blog for more Google updates in order to keep up with the latest marketing news.



This post first appeared on Pepper Gang Blog | PEPPER GANG, please read the originial post: here

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Taking Advantage of Data: Adding Science to the Marketing Game

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